Marketing News & Media
Restaurant execs share successful mobile campaign stories
by Alicia Kelso — senior editor, QSRweb.com
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
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McDonald’s on the defensive about kids’ marketing, job opportunities
by Alicia Kelso — senior editor, QSRweb.com
Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.
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Taco Bell names Niccol as new CEO
May 21, 2014
Taco Bell's former chief marketing and innovation officer Brian Niccol has been named as the brand's new CEO, succeeding Greg Creed, who will become CEO of…
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Baskin-Robbins packaged ice cream now available nationally
May 21, 2014
Baskin-Robbins and its distribution partner, Boardwalk Frozen Treats, announced that Baskin-Robbins packaged ice cream and ice cream bars are now available at…
read nowGo-Gurt flavor created exclusively for McDonald's Happy Meal
May 21, 2014
McDonald’s is adding a new yogurt side option for its Happy Meals, and has introduced a new mascot named “Happy” as its new “Happy Meal brand ambassador.…
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Carl’s Jr., Hardee’s introduce ‘biggest chicken sandwich’ in QSR
May 21, 2014
Carl's Jr. and Hardee's have introduced what they're calling the biggest chicken sandwich in the QSR segment. The Big Chicken Fillet Sandwich includes a…
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McDonald’s introduces augmented reality app for World Cup
May 21, 2014
Starting May 26, McDonald's will feature new French fry packaging globally, the first diversion from its signature red packaging. The change is happening to…
read nowDouble Down provides little buzz lift for KFC
May 20, 2014
New research from YouGov’s BrandIndex shows that KFC gained momentum in February from its #HowDoYouKFC” marketing campaign, timed to coincide with the Sochi…
read nowBurger King changes its slogan for first time in 40 years
May 20, 2014
Burger King has unveiled a new tagline, "Be Your Way." The company is calling the "new brand outlook" a spin on its 40-year-old "Have It Your Way" messaging.
read nowQuiznos turns to spicy BBQ for summer launch
May 19, 2014
Quiznos is bringing back its Spicy BBQ Pulled Pork Sub and its signature Southern BBQ Pulled Pork Sub. Last year’s debut of the Spicy BBQ sub received…
read nowCarl’s Jr., Hardee’s launch annual military campaign
May 19, 2014
Carl’s Jr. and Hardee’s restaurant chains have kicked off their fourth annual Stars for Heroes fundraising campaign this week at participating restaurant…
read nowArby’s recognized for childhood hunger relief efforts
May 16, 2014
Arby’s charitable arm, the Arby's Foundation, has been awarded the Phoenix Award by Atlanta Mayor Kasim Reed for its efforts to help end childhood hunger.
read nowTim Hortons gets nostalgic for 50th anniversary
May 16, 2014
To kick off its 50th anniversary weekend, Tim Hortons is transforming Toronto's busy Yonge-Dundas Square into a scene from the 1960s by creating a replica of…
read nowJack in the Box Q2 buoyed by breakfast, late-night dayparts
May 16, 2014
Jack in the Box Inc. reported earnings from continuing operations of $18.3 million, or $0.43 per diluted share, for Q2, compared to $15.1 million, or $0.33 per…
read nowLevelUp, Zuppler partner to bridge gap in online ordering and mobile payments
May 14, 2014
In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide…
read nowPaytronix upgrades mobile features for restaurant platform
May 14, 2014
Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.
read nowMajority of franchisees now believe social media effectiveness outweighs traditional ads
May 14, 2014
Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more…
read nowArby's jumps into gamification for orange cream shake launch
May 14, 2014
Arby’s is jumping into gamification again, this time for the return of its orange cream shake. The game is available via the brand’s Facebook page and features…
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The top online ordering trends restaurants can’t ignore
by Alicia Kelso — senior editor, QSRweb.com
The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.
read nowRitter’s marks 25th anniversary with discounted prices
May 13, 2014
Ritter’s Frozen Custard is celebrating 25 years in the ice cream business next week with a birthday party at the original Franklin, Ind., location that will…
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