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Marketing News & Media

Wendy's shines spotlight on new salad collection

May 2, 2014

Wendy's is shifting its focus to its new "salad collection" in celebration of National Salad Month in May. According to a release the collection includes the…

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How Burger King turned its US business around

by Alicia Kelso — Editor, QSRWeb.com

In an attempt to 're-engage' its fans, the company is investing new resources and more focus on digital channels.

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Infographic: The top 5 places for in-store marketing messages

May 1, 2014

A new restaurant patron survey that identified the most compelling marketing messages and assets to drive repeat business and inspire recommendations found…

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Dunkin' Donuts partners with Arizona Beverages for new Arnold Palmer Coolatta

May 1, 2014

Dunkin' Donuts has partnered with Arizona Beverages and Arnold Palmer Enterprises to launch a new Frozen Arnold Palmer Coolatta, a beverage featuring half iced…

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Bojangles' sets fundraising record for annual MD campaign

May 1, 2014

Bojangles' raised a record-breaking $536,000 for the Muscular Dystrophy Association during its 13th annual Shamrocks Against Dystrophy in-store fundraiser, the…

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Rita's Italian Ice hosts Berry Wild 30th birthday sweepstakes

May 1, 2014

Rita's Italian Ice announced it will celebrate its 30th birthday with the introduction of its new Wild Berry Italian Ice and "Berry Wild" sweepstakes.

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Dairy Queen pushing smoothie platform through May

May 1, 2014

Through May 25, participating DQ Grill & Chill restaurants and DQ Treat stores nationwide are offering a promotion in which fans who purchase an Orange…

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Taco Bell continues breakfast marketing barrage

May 1, 2014

Five weeks after launching breakfast for the first time, Taco Bell is ready to introduce its third round of TV ads in support of the new menu.

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Rita's signs 20-store agreement for Southern California

April 30, 2014

Rita's Italian Ice announced it has awarded an area franchise agreement for 20 Rita's stores in South Orange County, Calif., to Howard Joelson and Joseph…

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Molson Coors veteran named new CMO of Tim Hortons

April 30, 2014

Tim Hortons Inc. has selected Molson Coors veteran Peter Nowlan as its new chief brand and marketing officer, effective May 21.

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Burger King's Subservient Chicken returns for 10th anniversary

April 30, 2014

This year marks the 10th anniversary of Burger King's Subservient Chicken marketing campaign, and the brand has brought him back for the occasion.

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Diners go mobile: 3 ways to attract patrons on the go

Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.

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Chicago area McDonald's select new lead ad agency

April 29, 2014

The McDonald's Owner/Operators of Chicagoland and Northwest Indiana Co-op has named Cossette as its new lead advertising agency following a multi-national…

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Marble Slab, MaggieMoo's introduce unlimited mix-ins pricing structure

April 29, 2014

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are inviting customers to try their new unlimited mix-ins pricing structure. The offering allows…

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Sonic adds Nerds and other candies for summer slush promo

April 29, 2014

Sonic Drive-In's Summer of Shakes promotion has been brought back this year, and now also includes 25 slush flavors.

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Tim Hortons offering free samples of its new frozen hot chocolate

April 29, 2014

Tim Hortons Cafe & Bake Shop has launched what it's calling its "official drink of summer." Frozen hot chocolate is now available in U.S restaurants and is…

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Del Taco adds two items to Buck & Under menu

April 29, 2014

Del Taco is adding more offerings to the Buck & Under Menu with its new "Jacked Up" menu items, available for a limited time.

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Popeyes introduces Louisiana Trios promotion

April 28, 2014

Popeyes Louisiana Kitchen has introduced the "Louisiana Trios," a choice of three signatures available through May 25.

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El Pollo Loco crowdsources for new brand slogan

April 28, 2014

El Pollo Loco is asking consumers to help come up with the brand's newest slogan in 10 words or less. From today through May 2, consumers can submit their…

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McDonald's partners with Pokémon for Happy Meal campaign

April 28, 2014

McDonald's will feature Pokémon XY Happy Meals throughout the U.S. beginning May 23. According to a news release, the Pokémon Company International will…

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