Marketing News & Media
KFC China's 'restage' includes aggressive marketing, menu initiatives
March 27, 2014
KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply…
read nowBlimpie marks 50th anniversary with 50 cent subs
March 26, 2014
Blimpie Subs will celebrate its 50th anniversary on April 4 by offering regular-sized Blimpie Best subs for 50 cents to the first 200 customers at each…
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Taco Bell creates quite a brand buzz with 'breakfast phones'
by Alicia Kelso — Editor, QSRWeb.com
Ahead of the breakfast launch, 1,000 fans received phones calling/texting with missions to encourage social sharing.
read nowThat's Biz adds mobile coupon redemption for restaurants
March 25, 2014
That's Biz has created a system that allows restaurants to redeem coupons emailed to customers without the need for additional hardware or software.
read nowJersey Mike's donating 100% of sales for Day of Giving
March 25, 2014
Jersey Mike's "Day of Giving" is set for Wednesday, with the company donating 100 percent of sales from the event to more than 100 local charities. According…
read nowLiveDeal partners with menu ordering system
March 24, 2014
LiveDeal Inc., a geo-location based mobile marketing platform that enables restaurants to publish real-time offers to nearby consumers, has formed a strategic…
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How Dunkin' Donuts keeps operations simple with fast LTO pace
by Alicia Kelso — Editor, QSRWeb.com
Involving franchisees in the rollout process from concept to launch is "crucial" to the brand's success.
read nowRoy Rogers steps up breakfast with 'pancake weekends'
March 21, 2014
Roy Rogers has introduced All You Can Eat Pancake Weekends for $1.99, available to dine-in customers every Saturday and Sunday morning through May 25.
read nowWendy's recruits Molly Sims to promote new salads
March 20, 2014
Earlier this week, actress and model Molly Sims hosted a fashion event at a Wendy's restaurant in New York City, to kick off a new campaign that celebrates the…
read nowWendy's introduces first-ever integrated cause marketing campaign
March 20, 2014
Wendy's is launching its first-ever national fully integrated cause marketing campaign to raise awareness for foster care adoption to help children find…
read nowKrispy Kreme revamps website
March 20, 2014
Krispy Kreme has launched a new online newsroom on its newly enhanced website at krispykreme.com.
read nowDunkin' Donuts promo highlights Liverpool Football partnership
March 20, 2014
Dunkin' Donuts has announced plans to introduce a special donut at select participating restaurants in July to celebrate the brand's partnership with Liverpool…
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Starbucks takes a jab at QSR coffee competitors
by Alicia Kelso — Editor, QSRWeb.com
Starbucks continues to lead in the mobile space, with 14 percent of in-store transactions coming from its payment app.
read nowRestaurant brands plan promotions for Whole Grain Sampling Day
March 19, 2014
Whole Grain Sampling Day is April 2, and restaurants, retailers, food manufacturers and more are hosting promotions and low-cost or no cost items for the…
read nowGold Star Chili campaign focuses on vegetarian offerings
March 19, 2014
Gold Star Chili has shifted its marketing focus to its veggie chili variation of its signature Cincinnati-style 3-Way, as well as its full line of veggie chili…
read nowRita's hosts social media contests to mark spring's arrival
March 19, 2014
Rita's Italian Ice will celebrate its 22nd Annual First Day of Spring Free Italian Ice Giveaway March 20 with a photo contest.
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Burger King rolling out mobile payment app systemwide
by Alicia Kelso — Editor, QSRWeb.com
The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.
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Pilot program created to 'look through the eyes of a McDonald's millennial'
by Alicia Kelso — Editor, QSRWeb.com
McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.
read nowCarl's Jr., Hardee's double up on bacon for X-Men tie-in
March 18, 2014
Carl's Jr. and Hardee's have added two new menu items that feature four strips of bacon, the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg &…
read nowBojangles' marks Southern 500 sponsorship with sweepstakes
March 18, 2014
Bojangles' has launched its Bojangles' Southern 500 Winner's Circle Sweepstakes, giving fans the opportunity to win one of three getaways and $10,000.
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