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Marketing News & Media

Dunkin' franchisee yields 120% response rate from Twitter app

March 18, 2014

Dunkin' Donuts franchisee First Cup LLC's recent "Free medium hot or iced coffee campaign" has achieved a 120-percent conversion rate in about seven months.

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Farmer Boys launches mobile loyalty platform

March 18, 2014

Punchh, a mobile CRM suite for brick-and-mortar businesses, will create a customized mobile and swipe-card based rewards program for the 75-unit Farmer Boys…

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In a bid for lunch share, Tim Hortons enters chicken sandwich category

March 18, 2014

Tim Hortons today announced its entry into the hot chicken sandwich category, in an effort to boost its lunch menu.

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Long John Silver's menu plan includes soups, salads

March 18, 2014

In May, Long John Silver's menu will include new sandwiches, soups and salads. Supermarketnews.com said the chain's chief food innovation officer Marie Zhang…

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Krispy Kreme bets on smaller model, retail coffee platform

by Alicia Kelso — Editor, QSRWeb.com

More franchisees are committing to the smaller shop model, which has been performing above expectations.

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Wienerschnitzel marking Corn Dog Day with $1 deal

March 17, 2014

Wienerschnitzel's 350 locations will celebrate National Corn Dog Day on March 22 by offering two corn dogs for $1 all day long.

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Peet's Coffee & Tea adding K-Cup line

March 17, 2014

Keurig Green Mountain Inc. and Peet's Coffee & Tea announced a multiyear manufacturing and distribution agreement for Peet's-branded packs for the Keurig…

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Burger King Canada rolls out new value menu

March 17, 2014

Burger King Canada is introducing the New King Deals menu across the country starting today. The new menu will be a permanent offering with a range of options…

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Subway highlights technology 'Eatovations' at SXSW

March 14, 2014

During the SXSW festival this week in Austin, Texas, Subway showcased devices and wearable technology prototypes at its "Eatovations" exhibit at SXSUBWAY…

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McDonald's Tastemakers program aimed at Millennials

March 14, 2014

To celebrate McDonald's new Bacon Clubhouse Sandwich, Philadelphia area restaurants have launched the Tastemakers program. According to a news release…

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Burger King launches March Madness campaign with Chris Webber

March 14, 2014

Burger King has launched a March Madness campaign, called #WatchLikeAKing, and has tapped former NBA and Michigan player Chris Webber to help with the…

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Dunkin's loyalty program driving frequency and ticket

by Alicia Kelso — Editor, QSRWeb.com

To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.

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Rita's Italian Ice adds two more Starburst flavors to the pipeline

March 12, 2014

All of Rita's Italian Ice's 600 stores will be open for the season across the country by March 13, the company announced.

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Captain D's, Subway among Operator Innovations awards finalists

March 12, 2014

An independent panel of foodservice operator experts has selected finalists for the third annual 2014 Operator Innovation Awards. These finalists were chosen…

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McDonald's kicks off FIFA World Cup kids' promotion

March 12, 2014

McDonald's USA is giving young soccer fans the opportunity to meet their favorite players competing for the 2014 FIFA World Cup trophy in Brazil this summer…

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Baskin-Robbins' TV campaigns score big with consumers

by Alicia Kelso — Editor, QSRWeb.com

Pizza Hut also remained at the top of the pack despite an agency change.

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Leveraging your website to grow your restaurant brand

Make your site as visible as possible through free mapping services, such as Google Places.

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NY Dunkin' Donuts raises $100K for St. Jude's

March 11, 2014

Metro New York area Dunkin' Donuts restaurants and their guests raised more than $100,000 during the holiday shopping season as part of the 10th annual St.

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Green Mountain Coffee changes name to reflect Keurig brand

March 11, 2014

Green Mountain Coffee Roasters Inc. announced on Monday that it has changed its company name to Keurig Green Mountain Inc., effective immediately.

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KFC Canada's Big Boss offers a twist on the double burger

March 11, 2014

KFC Canada this week launched its twist on the double burger with the new KFC Canada Big Boss sandwich. The offering features two 100-percent white meat…

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