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Marketing News & Media

Tim Hortons named one of world's 'most loved' companies

October 22, 2013

Tim Hortons is ranked second in the QSR category for APCO Insight's newly released "100 Most Loved Companies in the World" list.

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Rita's, Philly Pretzel Factory open first co-branded unit

October 22, 2013

Philadelphia-based Philly Pretzel Factory and Rita's Italian Ice have announced their first co-branded outlet at Montgomery Mall in North Wales, Pa. There will…

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Wisconsin McDonald's co-op names Dallas agency to lead creative

October 22, 2013

Dallas-based Moroch Partners has won the co-op business for McDonald's restaurants in Madison, Wisc., following a national client-led review.

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Revamped app allows businesses to create coupons from photos, messages

October 22, 2013

Photopon, a custom couponing app, has launched version 2.0 of the iOS app in the Apple iTunes Store. Available throughout the U.S., Photopon lets users select…

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McDonald's Mighty Wings off slightly on price, flavor profile

by Alicia Kelso — Editor, QSRWeb.com

Technology is going to be a big part of McDonald's future, particularly digital engagement with consumers.

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Mobile ad buys: It doesn't have to be witchcraft

While 21 percent of time spent with media is on the mobile phone, mobile ads garner just 4 percent of overall ad budget.

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Dunkin' Donuts Bakery Series coffee hits grocery aisles

October 21, 2013

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, has introduced Dunkin' Donuts Bakery Series Coffees to grocery stores throughout the…

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White Castle adds 12 fans to Hall of Fame

October 21, 2013

Twelve of White Castle's most loyal fans have been selected to be part of the brand's Cravers Hall of Fame. The applicants submitted stories about their love…

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Jack in the Box extends coffee line for first time ever

October 21, 2013

Jack in the Box is now offering a trio of seasonal beverages featuring pumpkin spice flavor. For a limited time, pumpkin spice hot and iced coffees and pumpkin…

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Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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Subway India sponsors taxi competition for charity

October 18, 2013

Subway India is sponsoring a charity event called "Pimp My Tuk Tuk." A Tuk Tuk is a three-wheeled scooter used throughout India as taxis. The Pimp My Tuk Tuk…

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Rita's selects Sigma Group as agency of record

October 18, 2013

Rita's Italian Ice has appointed New Jersey-based Sigma Group as its agency of record. Sigma Group has been contracted to provide strategic planning, branding…

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Carvel reveals Halloween cake promotions

October 18, 2013

Carvel has created a new witch cake for the Halloween season. It joins returning treats on the menu that were created specifically for the holiday season.

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Food Court Wars returning with focus on local offerings

October 18, 2013

Rouse Properties Inc., a national owner and operator of regional enclosed malls, announced its partnership with One Potato Two Potato, a joint venture…

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McDonald's Gospel Tour nets $83K for charity

October 18, 2013

McDonald's USA today announced its 2013 Inspiration Celebration Gospel Tour raised more than $83,000 — the most the tour has ever garnered — in support of…

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Study: Card-linked marketing works

October 17, 2013

Cardlytics, a provider of card-linked marketing, has announced the findings of its 2013 State of CLM Study, which fielded 300 marketing professionals in…

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Tim Hortons Cafe & Bake Shop extends breakfast daypart

October 17, 2013

Tim Hortons Cafe & Bake is now serving select breakfast products every day until 5 p.m. at participating U.S. restaurants.

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Burger King names new global chief marketing officer

October 17, 2013

Burger King Worldwide Inc. today announced that Axel Schwan will assume the role of executive vice president, Global Chief Marketing Officer, effective Jan. 1.

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Jack in the Box adds Monster Taco to permanent menu

October 17, 2013

The Monster Taco is back on the menu at Jack in the Box restaurants for the first time since 2009. The taco is now as a permanent item at the chain.

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Wendy's brings back Pretzel Love Songs campaign for new sandwich

October 17, 2013

Wendy's has launched a new #PretzelLoveStories campaign to promote its recently-launched Pretzel Pub Chicken Sandwich.

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