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Marketing News & Media

Subway India sponsors taxi competition for charity

October 18, 2013

Subway India is sponsoring a charity event called "Pimp My Tuk Tuk." A Tuk Tuk is a three-wheeled scooter used throughout India as taxis. The Pimp My Tuk Tuk…

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Rita's selects Sigma Group as agency of record

October 18, 2013

Rita's Italian Ice has appointed New Jersey-based Sigma Group as its agency of record. Sigma Group has been contracted to provide strategic planning, branding…

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Carvel reveals Halloween cake promotions

October 18, 2013

Carvel has created a new witch cake for the Halloween season. It joins returning treats on the menu that were created specifically for the holiday season.

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Food Court Wars returning with focus on local offerings

October 18, 2013

Rouse Properties Inc., a national owner and operator of regional enclosed malls, announced its partnership with One Potato Two Potato, a joint venture…

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McDonald's Gospel Tour nets $83K for charity

October 18, 2013

McDonald's USA today announced its 2013 Inspiration Celebration Gospel Tour raised more than $83,000 — the most the tour has ever garnered — in support of…

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Study: Card-linked marketing works

October 17, 2013

Cardlytics, a provider of card-linked marketing, has announced the findings of its 2013 State of CLM Study, which fielded 300 marketing professionals in…

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Tim Hortons Cafe & Bake Shop extends breakfast daypart

October 17, 2013

Tim Hortons Cafe & Bake is now serving select breakfast products every day until 5 p.m. at participating U.S. restaurants.

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Burger King names new global chief marketing officer

October 17, 2013

Burger King Worldwide Inc. today announced that Axel Schwan will assume the role of executive vice president, Global Chief Marketing Officer, effective Jan. 1.

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Jack in the Box adds Monster Taco to permanent menu

October 17, 2013

The Monster Taco is back on the menu at Jack in the Box restaurants for the first time since 2009. The taco is now as a permanent item at the chain.

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Wendy's brings back Pretzel Love Songs campaign for new sandwich

October 17, 2013

Wendy's has launched a new #PretzelLoveStories campaign to promote its recently-launched Pretzel Pub Chicken Sandwich.

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Restaurant advertising falls short of being memorable, relatable

October 17, 2013

A new white paper released by market research firm Technomic reveals what consumers think about leading restaurant brands' advertising efforts. As reported in…

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How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

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Subway renews partnership with Wounded Warrior Project

October 16, 2013

Subway announced it will continue its partnership with the non-profit organization Wounded Warrior Project, and will endorse a full range of programs and…

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Gold Star Chili hosts fundraiser for children's organization

October 16, 2013

For the second year in a row, Gold Star Chili is hosting a promotion and partnership with the Andy & Jordan Dalton Foundation to support children's causes…

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Wendy's recognizes agency with field media excellence award

October 16, 2013

The Wendy's Co. has selected Ron Foth Advertising of Columbus, Ohio, as the national winner of its inaugural Advancing Field Media Excellence award. Foth…

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Checkers/Rally's selects CARDFREE for mobile payments platform

October 15, 2013

CARDFREE, a mobile commerce provider, has announced that Checkers/Rally's restaurant chains will leverage its full commerce platform across their 800 U.S.

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Taco Bell renews NBA partnership

October 15, 2013

After four seasons as the "Official QSR of the NBA," Taco Bell announced it has renewed its partnership with the league.

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KFC auctioning Colonel Sanders memorabilia for hunger relief

October 15, 2013

KFC has kicked off its Recipe for Hope program, which raises awareness, volunteerism and funds for hunger relief. The program runs through Nov. 10 and offers…

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How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

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Jersey Mike's brings back rosemary parmesan bread

October 14, 2013

Jersey Mike's Subs has brought back rosemary parmesan bread for a limited time. The seasonal option is back by popular demand and is available through Nov. 2…

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