Restaurant advertising falls short of being memorable, relatable

October 17, 2013

A new white paper released by market research firm Technomic reveals what consumers think about leading restaurant brands' advertising efforts. As reported in…

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

Subway renews partnership with Wounded Warrior Project

October 16, 2013

Subway announced it will continue its partnership with the non-profit organization Wounded Warrior Project, and will endorse a full range of programs and…

Gold Star Chili hosts fundraiser for children's organization

October 16, 2013

For the second year in a row, Gold Star Chili is hosting a promotion and partnership with the Andy & Jordan Dalton Foundation to support children's causes…

Wendy's recognizes agency with field media excellence award

October 16, 2013

The Wendy's Co. has selected Ron Foth Advertising of Columbus, Ohio, as the national winner of its inaugural Advancing Field Media Excellence award. Foth…

Checkers/Rally's selects CARDFREE for mobile payments platform

October 15, 2013

CARDFREE, a mobile commerce provider, has announced that Checkers/Rally's restaurant chains will leverage its full commerce platform across their 800 U.S.

Taco Bell renews NBA partnership

October 15, 2013

After four seasons as the "Official QSR of the NBA," Taco Bell announced it has renewed its partnership with the league.

KFC auctioning Colonel Sanders memorabilia for hunger relief

October 15, 2013

KFC has kicked off its Recipe for Hope program, which raises awareness, volunteerism and funds for hunger relief. The program runs through Nov. 10 and offers…

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

Jersey Mike's brings back rosemary parmesan bread

October 14, 2013

Jersey Mike's Subs has brought back rosemary parmesan bread for a limited time. The seasonal option is back by popular demand and is available through Nov. 2…

Restaurant industry responds to government shutdown with promos, pleas

October 11, 2013

Pie Five Pizza is the latest restaurant brand to launch a promotion in response to the government shutdown. The fast casual pizza concept is offering free…

Dominos, KFC leading social media restaurants in India

October 11, 2013

Unmetric, a New York-based intelligence firm, has researched the social media activity of 15 QSR brands in India, measuring Facebook, Twitter, YouTube and…

KFC introduces value promotion for signature buckets

October 11, 2013

For the first time ever, KFC is offering $10 Weekend Buckets — 10 pieces of chicken for $10.

Yum! Brands' volunteer initiative nets $250K for nonprofit agencies

October 11, 2013

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, is awarding more than $250,000 in grants to qualifying nonprofit agencies as part of the company's…

Punchh adds next-generation mobile CRM, new COO

October 10, 2013

Punchh, a provider of mobile CRM for the restaurant industry, has launched a new product — Big Data Customer Segmentation — to further expand its market…

Carl's Jr., Hardee's add sweet/savory breakfast offering

October 10, 2013

Carl's Jr. and Hardee's brands have introduced a new maple sausage, egg and cheese biscuit for a limited time. The sweet/savory offering is now available at…

Arby's new loyalty campaign rewards fans for social sharing

October 10, 2013

For Arby's new loyalty campaign, "The League of Brisket," which promotes its Smokehouse Brisket Sandwich, the company has deployed an omnichannel platform from…

Burger King giving away new Satisfries

October 10, 2013

Burger King is celebrating its new Satisfries French fries by offering a free value size order to guests on Oct. 12 and Oct. 13.

McDonald's partners with Portland Trail Blazers for 100-point promo

October 9, 2013

The Portland Trail Blazers and McDonald's have partnered on a new "100-Point Play" promotion for the next five seasons, the NBA team announced this week. Every…

Dunkin' Donuts rolls fans' social media posts into ad campaign

October 9, 2013

Dunkin' Donuts has launched a new ad campaign — called #mydunkin — that for the first time leverages its fans' social media content.