Splick-it to power Web, mobile app for No Kid Hungry

October 7, 2013

Splick-it Inc. has inked a deal to sponsor and be a technology partner with Share Our Strength's No Kid Hungry campaign to build a customized "Order Food, End…

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

McDonald's creates chief digital officer position

October 4, 2013

McDonald's Corporation has named Atif Rafiq to its newly created global role of chief digital officer, effective Oct. 21. Rafiq, 40, comes to McDonald's from…

Chick-fil-A hosting family 'date night' in Houston

October 4, 2013

Chick-fil-A restaurants across the Houston area will host a "Date Night" for more than 4,000 families throughout the week of Oct. 7. The prince and…

Bojangles' raises $257K for Muscular Dystrophy Association

October 4, 2013

Bojangles' raised $257,500 for the Charlotte, N.C., chapter of the Muscular Dystrophy Association during its annual golf tournament held Sept. 30. According…

Krispy Kreme's Halloween lineup returns

October 3, 2013

Krispy Kreme's seasonal Krispy Skremes doughnuts are back and available through Oct. 31.The brand's annual lineup includes a Jack-o-Lantern, Spider Web and…

Dunkin' Donuts adds Angus steak and cheese wrap

October 3, 2013

Dunkin' Donuts has launched a new Angus Steak & Cheese Wrap, featuring Angus steak wrapped in an 8-inch tortilla and served with white cheddar cheese and…

Taco Bueno launches new Tex-Mex brand campaign

October 3, 2013

In celebration of National Taco Day, Taco Bueno restaurants are giving away a free crispy beef or chicken taco to guests Oct. 4.

Consumer perception of Burger King rises after Satisfries launch

October 3, 2013

Burger King's Satisfries launch last week has boosted consumer perception of the brand, especially among consumers who consider themselves to have "good or…

Taco Bell ranks its top-selling markets

October 3, 2013

Ahead of National Taco Day, Oct. 4, Taco Bell has compiled statistics about the company, and has ranked its top-selling markets for each of its most popular…

Taco Bell launches hunger fighting effort

October 2, 2013

Taco Bell and the Taco Bell Foundation for Teens have announced that their seventh year of World Hunger Relief efforts will focus on teens around the world.

Jersey Mike's hosts 4th annual Wreaths Across America campaign

October 2, 2013

Jersey Mike's Subs has kicked off its fourth annual fundraising campaign to benefit Wreaths Across America. From now through Nov. 11, all Jersey Mike's stores…

Cinnabon delivering special treats to military members

October 2, 2013

Cinnabon Inc. is partnering with Operation Gratitude for the fourth year to send a "Sweet Salute" to members of the military serving overseas. The annual…

BK's philanthropic organization kicks off fall fundraiser

October 2, 2013

The McLamore Foundation, the philanthropic arm of the Burger King system, has kicked off its annual fall fundraising.

KFC leverages portability trend with new packaging

October 2, 2013

Portability has been a QSR trend for the past couple of years, as consumers find themselves increasingly on the go.

Whataburger brings back A.1., Green Chile Burgers

October 2, 2013

Due to popular demand, Whataburger restaurants in Arkansas, Louisiana, Georgia, Mississippi, Alabama and Florida have brought back the A.1. Thick & Hearty…

Krystal unveils new Southern-themed branding campaign

October 2, 2013

Krystal has launched a new, fully integrated, music-driven marketing campaign called "Let's Krystal."

Sonic Drive-In selects mobile commerce provider

October 2, 2013

Today CARDFREE announced that it has been selected by Sonic Drive-In as its mobile commerce platform.

Tuscan chicken takes the spotlight on Subway menu

October 1, 2013

Subway's Tuscan Chicken Melt sandwich is back by popular demand and will be available as a $6 Footlong special for a limited-time only.

DQ location experiences 483-percent traffic lift from text campaign

October 1, 2013

Three Dairy Queen locations in Kansas have reported an uplift in traffic and ticket from their mobile and loyalty marketing campaign created by SMS Mastermind…