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Marketing News & Media

Millennials want brands to be 'useful,' 'disruptive'

by Alicia Kelso — Editor, QSRWeb.com

It's not enough to just have functional and emotional products anymore; consumers want to participate.

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Dunkin' Donuts marks mobile app milestone, preps for loyalty launch

August 16, 2013

Dunkin' Donuts is celebrating the one-year anniversary of its mobile application for payment and gifting. In its first year, the Dunkin' App has been…

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Taco Bell expands breakfast waffle test

August 16, 2013

News of Taco Bell's Waffle Taco test spread quickly this summer, and now the brand is taking things a bit further. Spotted in Orange County, Calif., this week…

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Arby's kicks off No Kid Hungry campaign

August 15, 2013

For the third year in a row, Arby's restaurants across the country are teaming up with their customers to help end childhood hunger in America. From Aug. 1…

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Hot Dog on a Stick debuting mini hot dogs for anniversary

August 15, 2013

Hot Dog on a Stick is marking its first year at the company's pilot drive-thru location with a celebration Aug. 19 through Aug. 25.

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Fiery Doritos Locos Tacos heating up Taco Bell

August 14, 2013

After weeks of fans guessing via social media what the next Doritos Locos Tacos flavor will be, today Taco Bell finally announced the name of the…

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Arby's Hungry for Happiness mobile tour visiting St. Louis

August 12, 2013

Arby's Hungry for Happiness mobile tour is stopping in St. Louis this week to help raise awareness about the issue of childhood hunger and to increase…

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El Pollo Loco rolls out 3 summer-inspired burritos

August 9, 2013

El Pollo Loco introduced today three new premium fire-grilled Signature Summer Burritos: Chicken Bacon Avocado, Chicken & Chorizo and Chicken Fajita.

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Study: Burger QSRs lacks in key customer satisfaction metrics

August 9, 2013

Empathica Inc., a global provider of Customer Experience Management (CEM) solutions, released a second round of results from its 2013 Quick Service Restaurant…

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How Auntie Anne's successfully executed its new breakfast platform

by Alicia Kelso — Editor, QSRWeb.com

The director of menu management thinks the mainstreaming of pretzel bread is good for the brand.

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Nathan's Famous branded-product program on a roll

August 8, 2013

Nathan's Famous Inc. today reported results for the first quarter of its 2014 fiscal year that ended June 30.

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McDonald's U.S. July sales lifted by breakfast, Monopoly

August 8, 2013

McDonald's Corporation today announced that global comparable sales increased 0.7 percent in July, led by a 1.6 percent increase in U.S. stores.

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TCBY partners with Silk to debut dairy-free fro-yo

August 8, 2013

TCBY and Silk have partnered to create the Silk Chocolate Almond frozen yogurt flavor. According to the companies, this is the first ever national, dairy-free…

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Doc Popcorn introduces pizza flavor

August 8, 2013

Doc Popcorn is popping a new limited batch flavor — Poppin' Pizza. The new option is natural, gluten-free and made with GMO-free, whole grain kernels, real…

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Plink forecasts $100M in online-to-offline sales in next year

August 8, 2013

Plink, an online-to-offline rewards program, announced it is on pace to motivate $100 million in offline sales throughout the next 12 months for national…

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Yum! Brands takes the lead on state legislators' fight against hunger

August 7, 2013

According to the latest numbers from the U.S. Department of Agriculture, 16.7 million children live in households without enough food on the table. At 17.…

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Bojangles' awards $10K in academic scholarships

August 7, 2013

Bojangles' has named 10 recipients of its 2013 Bojangles' Scholarship Award, created in memory of the company's co-founder, Jack Fulk. The $1,000 scholarships…

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Rita's pushes mobile loyalty program for Frozen Custard Day

August 7, 2013

Rita's Italian Ice will celebrate National Frozen Custard Day Aug. 8 by offering guests a double punch on their Rita's Rewards mobile card if they make a…

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Infographic: 3 ways loyalty programs grow your business

Loyalty incentives can lift customer visits on average by 12 to 44 percent.

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Dairy Queen testing mobile payments, targeted marketing solution

August 6, 2013

American Dairy Queen Corporation has selected Mozido LLC to launch its first mobile application pilot test.

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