SpotOn partners with Fazoli's to pilot loyalty, marketing platform

May 23, 2013

SpotOn, a loyalty and marketing platform designed initially for small business, today announced the release of the second full version of its marketing…

Bruster's Real Ice Cream launches revitalization strategy

May 22, 2013

Frozen treat chain Bruster's Real Ice Cream is debuting a new, five-point strategy to reignite growth and attract new franchisees. Introduced at the National…

Wendy's upgrades website to be mobile friendly

May 22, 2013

Wendy's has launched a more interactive Wendys.com, which – after a complete overhaul – is more mobile and tablet friendly.

Long John Silver's bringing back original tartar sauce

May 22, 2013

Long John Silver's is bringing back the restaurant's classic tartar sauce this summer.

Cinnabon launches breast cancer fundraiser, mobile donation process

May 22, 2013

Inspired by the story of Mayra Vargas, a bakery employee who was featured on Undercover Boss, Cinnabon has launched "Sweet Support," a nationwide fundraiser to…

Cold Stone marks 25th anniversary, Nigeria opening

May 22, 2013

Cold Stone Creamery is marking its 25th anniversary milestone by bringing back a lineup of customer favorites, including the Strawberry Blonde, Peanut Butter…

Carl's Jr., Hardee's Superman-themed burger includes 6 slices of bacon

May 22, 2013

As part of its partnership with Warner Bros. Pictures' "Man of Steel," hitting theaters on June 14, Carl's Jr. and Hardee's have introduced the new Super Bacon…

Seattle's Best Coffee ramps up drive-thru growth in Dallas market

May 21, 2013

Seattle's Best Coffee, a brand within Starbucks Corporation, has announced the simultaneous opening of 10 drive-thrus throughout Dallas/Fort Worth on Monday.

McDonald's adds two beverages to menu for summer

May 21, 2013

McDonald's has added two new beverages to the McCafé menu for summer: the new Blueberry Pomegranate Smoothie and Dulce de Lech Shake. According to the company…

Taco Bell's fan-created Beefy Crunch Burrito returns this week

May 21, 2013

 Taco Bell is bringing back the Beefy Crunch Burrito this week for a limited time. The fan-created item made its debut in 2011 and features Flamin' Hot Fritos…

Tabbedout now offering Google Wallet as payment option

May 20, 2013

Tabbedout and Google have teamed up to offer Google Wallet as a payment source in the Tabbedout app for Android. Now, at thousands of Tabbedout locations…

Dunkin' Donuts makes its mobile payment app available in Spanish

May 20, 2013

Dunkin' Donuts is making its mobile payment app more accessible by letting users view content in Spanish. The company said it's the first national coffee…

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

Taco Bell CEO: 'Sometimes the biggest innovation is not earth shattering'

May 17, 2013

Taco Bell CEO Greg Creed appeared on CNBC Thursday to discuss the brand's new Waffle Taco, currently in test in five California stores for the breakfast…

Carvel adds Oreo options to menu

May 17, 2013

Carvel has teamed up with Oreo to introduce The Great Chill with OREO to the menu. The Great Chill features a variety of options featuring the Oreo cookie…

Burger King debuts another new menu

May 16, 2013

Burger King continues to show off its extensive product pipeline, introducing another handful of new items, this time as part of a "regionally inspired summer…

Ice cream concepts' mobile loyalty program grows sales by 50 percent

May 16, 2013

A mobile and social-based loyalty pilot program conducted by Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery has increased average transactions by…

Carl's Jr., Hardee's land promotional partnership with 'Man of Steel'

May 16, 2013

CKE Restaurants Holdings Inc., parent company of Carl's Jr. and Hardee's restaurants, and Warner Bros. Pictures have announced a promotional partnership for…

Taco Bell launches program to encourage high school graduation

May 16, 2013

The Taco Bell Foundation for Teens, in partnership with Get Schooled, has launched Graduate for Mas, a program encouraging teens to make a personal commitment…

Baskin-Robbins jumps into retail, tests online ordering

by Alicia Kelso — Editor, QSRWeb.com

The brand's new line of shelf-stable ,sherbet-flavored freezer bars is part of its 'weather proofing' strategy.