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Marketing News & Media

Rip'n Chick'n back at Popeyes

April 1, 2013

Popeyes' Rip'n Chick'n is back on menus through April 28. The item features chicken tenders cut into pull-apart strips for dipping.

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Church's Chicken introduces bigger biscuits

April 1, 2013

Church's Chicken has introduced a bigger and what it's calling "better" version of its signature honey-butter biscuits.

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Sonic adds green iced tea to beverage lineup

April 1, 2013

Sonic today announced the launch of its new line of green iced tea, including five new flavor mix-ins — peach, mango, raspberry, blackberry and mint.

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Report shines unfavorable light on QSR kids' meals

by Alicia Kelso — Editor, QSRWeb.com

The percent of kids' meals that meet expert nutrition standards has increased from 1 to 3 percent since 2008.

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Dairy Queen jumps on value meal bandwagon

March 28, 2013

Dairy Queen is the latest quick-service chain to introduce a value meal to help consumers as they grapple with high gas prices, an increase in the payroll tax…

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Villa Fresh Italian Kitchen promotes pasta dishes

March 28, 2013

Villa Fresh Italian Kitchen has launched an in-store food promotion, "Pasta...Ahh," celebrating classic Italian pastas as well as the debut of Lasagna…

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Subway named top QSR brand for ninth year in a row

March 28, 2013

Subway has been named "Brand of the Year" in the "Quick Service Restaurant" category, according to the 2013 Harris Poll EquiTrend study. This marks the ninth…

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KFC rolls out low-calorie kids' meal

March 28, 2013

KFC has launched the Li'l Bucket Kids Meal. Packaged in a smaller version of KFC's iconic bucket, the offering includes a Kentucky Grilled Chicken drumstick…

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SONIC selects new PR agency

March 28, 2013

Sonic Corp. today announced the selection of Cohn & Wolfe as its new public relations agency of record.

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Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

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Sonic chief credits daypart promotions, media efficiency for positive sales

March 27, 2013

Sonic released its second fiscal quarter results earlier this week, which included a company-owned same-store sales increase of 3.3 percent (without the…

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Jersey Mike's donating all sales to charity today

March 27, 2013

Today marks Jersey Mike's "Day of Giving" and restaurants across the country will donate 100 percent of sales to 86 local charities as part of the campaign.

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Wendy's introduces artisan flatbread sandwich platform

March 26, 2013

The chain will roll out a comprehensive marketing strategy that includes national TV advertising, digital and social media activities, a print campaign…

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Subway recognized for fruit and vegetable messaging

March 25, 2013

The Subway restaurant chain was named an Industry Champion by the Produce for Better Health Foundation.

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Report: Restaurant deals no longer driving traffic

March 25, 2013

With restaurant visits on a deal or discount down last year, it appears that restaurant customers may perceive the price of deals offered over a length of time…

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How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

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Good Times launches first TV campaign in three years

March 25, 2013

Good Times Restaurants Inc. is breaking a new television campaign this week, its first in three years. The marketing message will focus on the "lengths Good…

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Consumer perception of Taco Bell on the rise from Doritos Locos launches

March 22, 2013

Taco Bell's new Cool Ranch Doritos Locos Tacos are keeping the chain at its highest consumer perception levels with Mexican food eaters since the fall of 2010…

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TacoTime launches breakfast menu

March 22, 2013

In celebration of the introduction of its breakfast menu, TacoTime will host Free Breakfast Day from 8 to 10 a.m., April 5.

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Roqbot announces new partnerships, changes name to Rockbot

March 22, 2013

After raising $1.2 million from Google Ventures and Detroit Venture Partners to expand its customized music app for businesses, Roqbot this week announced…

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