Sonic chief credits daypart promotions, media efficiency for positive sales

March 27, 2013

Sonic released its second fiscal quarter results earlier this week, which included a company-owned same-store sales increase of 3.3 percent (without the…

Jersey Mike's donating all sales to charity today

March 27, 2013

Today marks Jersey Mike's "Day of Giving" and restaurants across the country will donate 100 percent of sales to 86 local charities as part of the campaign.

Wendy's introduces artisan flatbread sandwich platform

March 26, 2013

The chain will roll out a comprehensive marketing strategy that includes national TV advertising, digital and social media activities, a print campaign…

Subway recognized for fruit and vegetable messaging

March 25, 2013

The Subway restaurant chain was named an Industry Champion by the Produce for Better Health Foundation.

Report: Restaurant deals no longer driving traffic

March 25, 2013

With restaurant visits on a deal or discount down last year, it appears that restaurant customers may perceive the price of deals offered over a length of time…

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Good Times launches first TV campaign in three years

March 25, 2013

Good Times Restaurants Inc. is breaking a new television campaign this week, its first in three years. The marketing message will focus on the "lengths Good…

Consumer perception of Taco Bell on the rise from Doritos Locos launches

March 22, 2013

Taco Bell's new Cool Ranch Doritos Locos Tacos are keeping the chain at its highest consumer perception levels with Mexican food eaters since the fall of 2010…

TacoTime launches breakfast menu

March 22, 2013

In celebration of the introduction of its breakfast menu, TacoTime will host Free Breakfast Day from 8 to 10 a.m., April 5.

Roqbot announces new partnerships, changes name to Rockbot

March 22, 2013

After raising $1.2 million from Google Ventures and Detroit Venture Partners to expand its customized music app for businesses, Roqbot this week announced…

Documentary hopes to inspire restaurant industry to get 'Back to basics'

The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can…

NRA marketing exec group sets spring conference lineup

March 21, 2013

The National Restaurant Association Marketing Executives Group (MEG) has announced its line-up of speakers for its spring conference in Chicago. May 15-17. The…

How a cause marketing program benefits one restaurant brand

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Culver's new video series provides behind-the-scenes look at brand

March 20, 2013

Culver's is expanding its "Welcome to Delicious" campaign with the introduction of its "101" video series.

Baskin-Robbins celebrates spring with new chick cake

March 20, 2013

Baskin-Robbins is marking the first day of spring with its new chick cake and chick individual treat.

Doc Popcorn comes up with cocoa marshmallow flavor

March 20, 2013

Doc Popcorn will introduce its new cocoa marshmallow crunch flavor beginning March 25. The new specialty flavor will be available for a limited time only at…

Wienerschnitzel marks National Corn Dog Day with BOGO deal

March 20, 2013

In celebration of National Corn Dog Day March 24, Wienerschnitzel is offering a BOGO; customers who buy one 99-cent corn dog will get the second free all day.

Digital signage can help break customers' 'meal monotony'

LCD flat panels enable restaurants to present video, animated product photos, logos, graphics and text in any combination or layout — its a marketer's dream.

Rita's Italian Ice welcomes spring with Instagram, Twitter contest

March 19, 2013

Rita's Italian Ice will celebrate its 21st Annual First Day of Spring Free Ice Giveaway March 20 with an Instagram and Twitter photo contest.

Marble Slab Creamery enters Pakistan

March 19, 2013

Global Franchise Group LLC announced today the master franchise agreement with Western Brands PVT Ltd. for the opening of the first Marble Slab Creamery…