Documentary hopes to inspire restaurant industry to get 'Back to basics'

The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can…

NRA marketing exec group sets spring conference lineup

March 21, 2013

The National Restaurant Association Marketing Executives Group (MEG) has announced its line-up of speakers for its spring conference in Chicago. May 15-17. The…

How a cause marketing program benefits one restaurant brand

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Culver's new video series provides behind-the-scenes look at brand

March 20, 2013

Culver's is expanding its "Welcome to Delicious" campaign with the introduction of its "101" video series.

Baskin-Robbins celebrates spring with new chick cake

March 20, 2013

Baskin-Robbins is marking the first day of spring with its new chick cake and chick individual treat.

Doc Popcorn comes up with cocoa marshmallow flavor

March 20, 2013

Doc Popcorn will introduce its new cocoa marshmallow crunch flavor beginning March 25. The new specialty flavor will be available for a limited time only at…

Wienerschnitzel marks National Corn Dog Day with BOGO deal

March 20, 2013

In celebration of National Corn Dog Day March 24, Wienerschnitzel is offering a BOGO; customers who buy one 99-cent corn dog will get the second free all day.

Digital signage can help break customers' 'meal monotony'

LCD flat panels enable restaurants to present video, animated product photos, logos, graphics and text in any combination or layout — its a marketer's dream.

Rita's Italian Ice welcomes spring with Instagram, Twitter contest

March 19, 2013

Rita's Italian Ice will celebrate its 21st Annual First Day of Spring Free Ice Giveaway March 20 with an Instagram and Twitter photo contest.

Marble Slab Creamery enters Pakistan

March 19, 2013

Global Franchise Group LLC announced today the master franchise agreement with Western Brands PVT Ltd. for the opening of the first Marble Slab Creamery…

Heidi Klum promotes CKE's new Jim Beam Bourbon Burger

March 19, 2013

Carl's Jr. and Hardee's restaurants have introduced the new Jim Beam Bourbon Burger.

Burger King launches another wave of menu items

The chain is now offering turkey burgers for the first time ever.

Burger King offers introductory deal on lattés

March 18, 2013

Burger King Worldwide Inc. is offering guests the chance to try its new coffeehouse lattés from Seattle's Best Coffee for $1 today through March 24.

Burger King Canada adds Chipotle to the menu

March 18, 2013

Burger King Worldwide Inc. announced a further menu expansion in Canada with the addition of a Chipotle line-up and new Donut Bites. The new items will be…

Easter-themed donuts back at Tim Hortons

March 18, 2013

Tim Hortons Cafe & Bake Shop's Easter Egg Donut is now available for a limited time at any U.S. location.

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.

How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Rita's donates $10K to Stuttering Foundation on behalf of American Idol finalist

March 15, 2013

On behalf of Rita's employee and top 10 American Idol finalist Lazaro Arbos, Rita's Italian Ice has donated $10,000 to the Stuttering Foundation.

Bojangles' taps local store marketing coordinator

March 15, 2013

Bojangles' has hired Tammy Kravitz as local store marketing coordinator. She will work to build brand awareness through local store initiatives and community…

Cinnabon adds Oreo mint-flavored drink

March 14, 2013

Just in time for St. Patrick's Day, Cinnabon Inc. has introduced a new minty treat — the Oreo Mint Chillatta. The new specialty beverage is available now at…