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Marketing News & Media

Burger King names new PR agency

March 11, 2013

Burger King has named Alison Brod Public Relations as its new PR agency of record for U.S. communications. Alison Brod replaces Coyne PR, which has been the…

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Dunkin' promotes three to president roles

March 8, 2013

Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, has appointed three members of the company's senior management team to the role…

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Quiznos touts mobile ad campaign at SXSW

March 8, 2013

Quiznos is leveraging the networking setup of the SXSW event in Austin, Texas, today to present its mobile advertising success. Quiznos' mobile ad campaign…

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BBQ pulled pork, sweet potato fries debut at Burger King Canada

March 8, 2013

For the first time ever, BBQ pulled pork sandwiches and sweet potato fries are available at Burger King restaurants throughout Canada.

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Taco Bell implements its largest marketing campaign ever

March 7, 2013

To introduce its new Cool Ranch Doritos Locos Tacos, Taco Bell is even incorporating its first 3-D cinema component.

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Sonic adds three items to the menu

March 7, 2013

For a limited time, Sonic Drive-In is bringing back its Sweet Potato Tots, a customer favorite that was first introduced last year.

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Baskin-Robbins plans to more than triple Australia presence

March 7, 2013

Baskin-Robbins today announced plans to more than triple the brand's presence in Australia through a master franchise joint venture with Galadari Brothers (GB).

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Rita's employee chosen as American Idol finalist

March 6, 2013

Lazaro Arbos, a Rita's Italian Ice employee based out of Naples, Fla, has been chosen as a top 20 finalist by American Idol. The 22-year-old Cuban singer will…

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Dunkin' Donuts' brings back Angus Steak options

March 6, 2013

Dunkin' Donuts has brought Angus Steak back to its lineup of breakfast sandwiches. The Angus Steak and Egg Sandwich features Angus Steak with a pepper fried…

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Good Times' breakfast sales are 'booming'

March 6, 2013

Good Times Restaurants Inc.'s same-store sales increased 11.7 percent for the same 28 days of February compared to the same period in 2012. Factoring in the…

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Bojangles' franchisee recognized by U.S. Chamber of Commerce

March 6, 2013

Acorn Food Group LLC, a Bojangles' franchise group based in Jasper, Ga., was recently honored with a 2013 Blue Ribbon Small Business Award by the U.S. Chamber…

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Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

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Baskin-Robbins introduces March Madness-inspired flavor

March 5, 2013

Baskin-Robbins is offering Reese's Buzzer Beater ice cream as its March Flavor of the Month. It features a combination of peanut butter and chocolate-flavored…

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Burger King Kids Meals feature Cut the Rope's Om Nom

March 5, 2013

ZeptoLab, developers of the game Cut the Rope, has launched a promotion with Burger King that features exclusive toys based on the game's character, Om Nom, as…

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Dunkin' Donuts celebrates March with Irish Crème offerings

March 5, 2013

Dunkin' Donuts is celebrating St. Patrick's Day season with new Irish Crème Donuts and Irish Crème Coffees, Lattes and Coolatta beverages.

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Mobile apps strengthen brand-consumer relationships

A branded mobile app provides a direct link to loyal customers and provides new and powerful customer-level data.

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Pretzelmaker's Twisted Tuesday promo includes free drink

March 4, 2013

From now through the end of March, Pretzelmaker will host its Twisted Tuesday promotion that includes a free small fountain beverage with the purchase of any…

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Whataburger's spicy ketchup back by popular demand

March 4, 2013

In response to customers' demands, Whataburger is bringing back its spicy ketchup for a limited time beginning today.

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Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

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Subway co-founder predicts hitting 50,000 unit mark in four years

March 1, 2013

Subway, which currently has about 38,800 units worldwide, could very well hit the 50,000-unit mark by 2017. According to co-founder and president Fred DeLuca…

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