Villa Fresh Italian Kitchen promotes pasta dishes

March 28, 2013

Villa Fresh Italian Kitchen has launched an in-store food promotion, "Pasta...Ahh," celebrating classic Italian pastas as well as the debut of Lasagna…

Subway named top QSR brand for ninth year in a row

March 28, 2013

Subway has been named "Brand of the Year" in the "Quick Service Restaurant" category, according to the 2013 Harris Poll EquiTrend study. This marks the ninth…

KFC rolls out low-calorie kids' meal

March 28, 2013

KFC has launched the Li'l Bucket Kids Meal. Packaged in a smaller version of KFC's iconic bucket, the offering includes a Kentucky Grilled Chicken drumstick…

SONIC selects new PR agency

March 28, 2013

Sonic Corp. today announced the selection of Cohn & Wolfe as its new public relations agency of record.

Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

Sonic chief credits daypart promotions, media efficiency for positive sales

March 27, 2013

Sonic released its second fiscal quarter results earlier this week, which included a company-owned same-store sales increase of 3.3 percent (without the…

Jersey Mike's donating all sales to charity today

March 27, 2013

Today marks Jersey Mike's "Day of Giving" and restaurants across the country will donate 100 percent of sales to 86 local charities as part of the campaign.

Wendy's introduces artisan flatbread sandwich platform

March 26, 2013

The chain will roll out a comprehensive marketing strategy that includes national TV advertising, digital and social media activities, a print campaign…

Subway recognized for fruit and vegetable messaging

March 25, 2013

The Subway restaurant chain was named an Industry Champion by the Produce for Better Health Foundation.

Report: Restaurant deals no longer driving traffic

March 25, 2013

With restaurant visits on a deal or discount down last year, it appears that restaurant customers may perceive the price of deals offered over a length of time…

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Good Times launches first TV campaign in three years

March 25, 2013

Good Times Restaurants Inc. is breaking a new television campaign this week, its first in three years. The marketing message will focus on the "lengths Good…

Consumer perception of Taco Bell on the rise from Doritos Locos launches

March 22, 2013

Taco Bell's new Cool Ranch Doritos Locos Tacos are keeping the chain at its highest consumer perception levels with Mexican food eaters since the fall of 2010…

TacoTime launches breakfast menu

March 22, 2013

In celebration of the introduction of its breakfast menu, TacoTime will host Free Breakfast Day from 8 to 10 a.m., April 5.

Roqbot announces new partnerships, changes name to Rockbot

March 22, 2013

After raising $1.2 million from Google Ventures and Detroit Venture Partners to expand its customized music app for businesses, Roqbot this week announced…

Documentary hopes to inspire restaurant industry to get 'Back to basics'

The film aims to depict the restaurant industry's impact on the nation, economically and culturally, while urging a return to its roots, where a fry cook can…

NRA marketing exec group sets spring conference lineup

March 21, 2013

The National Restaurant Association Marketing Executives Group (MEG) has announced its line-up of speakers for its spring conference in Chicago. May 15-17. The…

How a cause marketing program benefits one restaurant brand

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Culver's new video series provides behind-the-scenes look at brand

March 20, 2013

Culver's is expanding its "Welcome to Delicious" campaign with the introduction of its "101" video series.

Baskin-Robbins celebrates spring with new chick cake

March 20, 2013

Baskin-Robbins is marking the first day of spring with its new chick cake and chick individual treat.