Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

Wienerschnitzel brings back corn dog sweepstakes

February 26, 2013

Wienerschnitzel is offering guests the chance to win cash prizes and more during its fourth annual "Cash in on a Corn Dog" sweepstakes.

Krispy Kreme adds Ghiradelli sauce to beverage lineup

February 26, 2013

Krispy Kreme is adding Ghirardelli White Chocolate Sauce to its beverage lineup. The White Chocolate Mocha and White Hot Chocolate are available now through…

McDonald's partners with Los Angeles Kings for interactive campaign

February 26, 2013

AEG's Global Partnership division has announced a partnership with McDonald's to launch the Los Angeles Kings' Player of the Month campaign. The Kings are…

How to get the best results from postcard marketing

There is no use putting the effort into a card just to have it ignored because you wanted to save on printing; You are trying to cut into a busy market, if…

A&W lobbies for mascot's LinkedIn presence

February 25, 2013

A&W has brought back its mascot, Rooty, and is incorporating him in a variety of marketing campaigns, including the chain's new mobile app and through the…

Arby's encouraging cities to rename to 'Reubenville' for March

February 25, 2013

Arby's will reward residents from the first U.S. city that renames itself "Reubenville" in March with free Reuben sandwiches. Even if the challenge cannot be…

Jersey Mike's partners with 86 charities for fundraising campaign

February 25, 2013

Throughout March, Jersey Mike's Subs is joining forces with 86 local charities for the company's third annual "Month of Giving" fundraising campaign. Last…

Taco Cabana partners with sports radio channel for March Madness promo

February 22, 2013

NCAA Division I Men's Basketball fans hoping to witness a game in person now have a chance thanks to a partnership between Taco Cabana and Sports Radio 1310-AM…

Wendy's new logo to make its debut next week

February 22, 2013

On Feb. 25, the new, contemporary Wendy's logo will begin appearing in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and…

Subway recognizes Summit Group Communications' markets

February 22, 2013

At the annual Subway Team Operations Marketing & Planning (STOMP) Summit, Subway restaurants recognized 10 of 202 markets for their success and leadership…

New app puts restaurant customers in control of music

by Cherryh Cansler — Editor, FastCasual.com

Roqbot allows customers to select the music played while they eat.

Cold Stone, Tim Hortons roll out Academy Awards-inspired treats

February 21, 2013

Cold Stone Creamery and Tim Hortons co-branded units in Canada now feature the Oscar Signature ice cream creations lineup, inspired by Sunday's Academy Awards.

Wendy's marketing initiatives earn innovation award

February 21, 2013

For the third consecutive year, The International Foodservice Manufacturers Association (IFMA) has recognized four foodservice chain operators through the COEX…

El Pollo Loco enhances website for mobile platforms

February 21, 2013

El Pollo Loco has unveiled its newly redesigned website — ElPolloLoco.com. The site, which is also accessible on mobile devices and tablets, features enhanced…

Taco John's raises $50K for wounded soldiers organization

February 21, 2013

Taco John's raised $50,000 during this year's Nachos Navidad holiday promotion. The money will go toward this year's charity of choice, the Yellow Ribbon Fund…

How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

McDonald's creates brand and strategy officer position

February 20, 2013

McDonald's former global brand officer Kevin Newell has been moved to a newly-created brand and strategy officer position.

Hardee's adds pork chop offering to breakfast menu

February 20, 2013

Hardee's is bringing back its take on a classic Southern meal with the reintroduction of the Pork Chop 'N' Gravy Biscuit. Now available at all Hardee's…

Popeyes introduces Cajun Surf & Turf deal

February 20, 2013

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced its Cajun Surf & Turf promotion, featuring four butterfly shrimp, two…