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Marketing News & Media

New app puts restaurant customers in control of music

by Cherryh Cansler — Editor, FastCasual.com

Roqbot allows customers to select the music played while they eat.

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Cold Stone, Tim Hortons roll out Academy Awards-inspired treats

February 21, 2013

Cold Stone Creamery and Tim Hortons co-branded units in Canada now feature the Oscar Signature ice cream creations lineup, inspired by Sunday's Academy Awards.

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Wendy's marketing initiatives earn innovation award

February 21, 2013

For the third consecutive year, The International Foodservice Manufacturers Association (IFMA) has recognized four foodservice chain operators through the COEX…

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El Pollo Loco enhances website for mobile platforms

February 21, 2013

El Pollo Loco has unveiled its newly redesigned website — ElPolloLoco.com. The site, which is also accessible on mobile devices and tablets, features enhanced…

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Taco John's raises $50K for wounded soldiers organization

February 21, 2013

Taco John's raised $50,000 during this year's Nachos Navidad holiday promotion. The money will go toward this year's charity of choice, the Yellow Ribbon Fund…

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How social media can take your brand to the next level

by Alicia Kelso — Editor, QSRWeb.com

Eat Drink Promote founder outlined the Four Pillars of Social Media at NAPICS, said Google+ will be big in five years.

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McDonald's creates brand and strategy officer position

February 20, 2013

McDonald's former global brand officer Kevin Newell has been moved to a newly-created brand and strategy officer position.

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Hardee's adds pork chop offering to breakfast menu

February 20, 2013

Hardee's is bringing back its take on a classic Southern meal with the reintroduction of the Pork Chop 'N' Gravy Biscuit. Now available at all Hardee's…

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Popeyes introduces Cajun Surf & Turf deal

February 20, 2013

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has introduced its Cajun Surf & Turf promotion, featuring four butterfly shrimp, two…

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Free webinar: Is your mobile app making you more money?

February 19, 2013

Mobile apps can be used to reduce costs and increase revenues while delivering insight into how customers behave, but just having any mobile app isn't enough.

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NAPICS '13: State of the frozen dessert segment

by Alicia Kelso — Editor, QSRWeb.com

Although the restaurant industry is recovering, it could take until 2020 to reach pre-Recession growth levels.

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Popeyes offers a chance to win Cajun-style catering event

February 19, 2013

Popeyes is pushing its catering platform by offering a chance for fans to win "The Big Cajun Surf & Turf Get Together."

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Video: Expert on Millennials shares tips on how to reach them

by Cherryh Cansler — Editor, FastCasual.com

Millennials want to co-create your product and share it with their friends.

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Using mobile to differentiate your business and drive profits

With professional retail systems, customers also can perks based on actual accrued purchase amounts, allowing them the flexibility to earn rewards for more…

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Krystal introduces breakfast value meal

February 18, 2013

Select Krystal restaurants are offering a 3 for $3 Mix and Match breakfast value meal, with a choice of any on-the-go breakfast products (Krystal Sunrise…

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Tim Hortons' RRRoll up the Rim sweepstakes returns

February 18, 2013

Tim Hortons' annual RRRoll up the Rim to Win sweepstakes is back at restaurants throught Canada and the U.S.

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Lobster and Seafood Sub returns to Quiznos for limited time

February 18, 2013

Quiznos is bringing back a fan favorite for Lenten season. The Lobster & Seafood Salad Sub and the Lobster & Seafood Salad are now available for a…

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Burger King shifting to value messaging amidst tight competition

by Alicia Kelso — Editor, QSRWeb.com

Operations coaches now working with restaurant teams to standardize the customer experience across the U.S. system.

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Shrimp Tampico earns permanent spot on Taco Cabana menu

February 15, 2013

Taco Cabana has added Shrimp Tampico as a permanent menu item available year-round. The item, a former seasonal favorite, is served as either a quesadilla or…

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Back Yard Burgers adds first fish sandwich

February 14, 2013

Back Yard Burgers is adding a meat-free option for its guests, the Bold and Crunchy Fish Sandwich, available through March 31, at all 83 locations.

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