Dunkin' Donuts names new Hispanic marketing agency

February 13, 2013

Dunkin' Donuts today announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be…

Taco Bell's Cool Ranch Doritos Locos Tacos launching March 7

February 13, 2013

Taco Bell will launch its second version of Doritos Locos Tacos nationwide on March 7 —Cool Ranch. The Cool Ranch taco rollout comes about a year after the…

QSRs go fishing for Lenten season

by Alicia Kelso — Editor, QSRWeb.com

Chains launch a bevy of seafood LTOs, from McDonald's Fish McBites to White Castle's shrimp nibblers.

Report: Restaurants that focus on customer loyalty will win in slow economy

February 12, 2013

With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…

Burger King enhances specialty coffee menu

February 12, 2013

Burger King continues to take a page from rival McDonald's as it today revealed an enhanced coffee platform in restaurants nationwide. The lineup, blended by…

Emotional engagement is key to driving brand loyalty

February 11, 2013

Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…

Subway partnership supports celebrity YouTube channel

February 11, 2013

Young Hollywood LLC has extended its partnership with Subway Restaurants to create a new weekly video series that airs exclusively on Young Hollywood's YouTube…

A&W launches interactive 'Burping Rooty' mobile app

February 8, 2013

Smartphone users who download A&W's new, free "Burping Rooty" app and then rate their experience on iTunes or Android will earn a chance to win Bear Bucks.

KFC offers chance to win a trip to Country Music Awards

February 8, 2013

KFC has brought back its Chunky Chicken Pot Pie, featuring chicken, diced potatoes, green peas and carrots in a savory home-style sauce and topped with a…

Dunkin' franchisee drives traffic with digital message boards

by Alicia Kelso — Editor, QSRWeb.com

Ohio operator says he can now market to 25,000 cars every day.

Burger King U.S. perception not hit hard by UK 'horse meat' scandal

February 7, 2013

Despite the recent "horse meat" scandal in the United Kingdom, Burger King's consumer perception in the U.S. has remained relatively steady. According to…

Tim Hortons footing the bill for random customers

February 7, 2013

Tim Hortons Cafe & Bake Shop will celebrate National Random Acts of Kindness Week, Feb. 11-17, by picking up the bill for unknowing guests at the…

Rita's debuts marshmallow peanut butter flavor

February 7, 2013

Rita's Italian Ice has added a new Cream Ice flavor — Marshmallow Peanut Butter Cream Ice. Guests are invited to ask for a free sample at any Rita's location.

Krispy Kreme to roll out doughnuts made with Oreos

February 7, 2013

From Feb. 19 through April 21, Krispy Kreme will feature its new "Cookies and Kreme Doughnut," filled with Oreo-flavored cream filling and Oreo cookie pieces.

Subway hones entrepreneurial skills through new virtual program

February 6, 2013

The concept is aimed at providing business lessons and possible opportunities to young would-be franchisees.

Tim Hortons creates 'How I Met Your Mother' inspired doughnut

February 6, 2013

Tim Hortons unveiled "The Priestley" on its Facebook and Twitter pages Tuesday, introducing fans to its new creation inspired by Jason Priestley's character…

Responsive web design: Restaurants' No. 1 competitive advantage

Visitors want more from your mobile website. More than 50 percent of those surveyed said they feel annoyed when they visit a website that is not mobile…

Arby's launches 'Fan of the Week' program

February 6, 2013

Arby's has launched a new program, "Arby's Fan of the Week," in honor of reaching its 2 millionth Facebook fan. As part of the program, the chain will randomly…

Create Your Own App platform available for restauants

February 6, 2013

As more customers use their mobile devices for information, directions, take-out orders and reservations, restaurants using mobile apps to engage with their…

Quiznos gets redemption uptick from location-based mobile coupon test

February 5, 2013

Sense Networks, a provider of mobile ads based on mobile location and behavioral targeting data, today announced the completion of a mobile advertising…