Dunkin' CFO: Beverages are the 'holy grail' of profitability

by Alicia Kelso — Editor, QSRWeb.com

Company is currently working on a mobile loyalty program to launch this year.

QSRs add direct customer feedback tool

March 12, 2013

DTT has introduced a new customer feedback tool, SCREAM, that is accessible through DTT's enterprise portal, MyDTT. The new took allows restaurant operators to…

El Pollo Loco expands Tostada Salad line

March 12, 2013

El Pollo Loco has introduced its Tostada Salad line with the introduction of the new citrus mango tostada salad. Available for a limited time only, the new…

Soft economy drives more need for loyalty marketing

March 12, 2013

As the economy continues a slow recovery and brand competition heightens, loyalty marketing has become more important than ever. According to market research…

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Commentary: McDonald's Fish McBites fail to hook consumers

Recent sales performances have shown that customers are now looking for something more than just inexpensive food.

Burger King names new PR agency

March 11, 2013

Burger King has named Alison Brod Public Relations as its new PR agency of record for U.S. communications. Alison Brod replaces Coyne PR, which has been the…

Dunkin' promotes three to president roles

March 8, 2013

Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, has appointed three members of the company's senior management team to the role…

Quiznos touts mobile ad campaign at SXSW

March 8, 2013

Quiznos is leveraging the networking setup of the SXSW event in Austin, Texas, today to present its mobile advertising success. Quiznos' mobile ad campaign…

BBQ pulled pork, sweet potato fries debut at Burger King Canada

March 8, 2013

For the first time ever, BBQ pulled pork sandwiches and sweet potato fries are available at Burger King restaurants throughout Canada.

Taco Bell implements its largest marketing campaign ever

March 7, 2013

To introduce its new Cool Ranch Doritos Locos Tacos, Taco Bell is even incorporating its first 3-D cinema component.

Sonic adds three items to the menu

March 7, 2013

For a limited time, Sonic Drive-In is bringing back its Sweet Potato Tots, a customer favorite that was first introduced last year.

Baskin-Robbins plans to more than triple Australia presence

March 7, 2013

Baskin-Robbins today announced plans to more than triple the brand's presence in Australia through a master franchise joint venture with Galadari Brothers (GB).

Rita's employee chosen as American Idol finalist

March 6, 2013

Lazaro Arbos, a Rita's Italian Ice employee based out of Naples, Fla, has been chosen as a top 20 finalist by American Idol. The 22-year-old Cuban singer will…

Dunkin' Donuts' brings back Angus Steak options

March 6, 2013

Dunkin' Donuts has brought Angus Steak back to its lineup of breakfast sandwiches. The Angus Steak and Egg Sandwich features Angus Steak with a pepper fried…

Good Times' breakfast sales are 'booming'

March 6, 2013

Good Times Restaurants Inc.'s same-store sales increased 11.7 percent for the same 28 days of February compared to the same period in 2012. Factoring in the…

Bojangles' franchisee recognized by U.S. Chamber of Commerce

March 6, 2013

Acorn Food Group LLC, a Bojangles' franchise group based in Jasper, Ga., was recently honored with a 2013 Blue Ribbon Small Business Award by the U.S. Chamber…

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Baskin-Robbins introduces March Madness-inspired flavor

March 5, 2013

Baskin-Robbins is offering Reese's Buzzer Beater ice cream as its March Flavor of the Month. It features a combination of peanut butter and chocolate-flavored…

Burger King Kids Meals feature Cut the Rope's Om Nom

March 5, 2013

ZeptoLab, developers of the game Cut the Rope, has launched a promotion with Burger King that features exclusive toys based on the game's character, Om Nom, as…