Marketing News & Media
NY Mets, Yankees managers sign up for Dunkin' Donuts campaign
June 7, 2012
Dunkin' Donuts has signed on New York Mets Manager Terry Collins and New York Yankees Manager Joe Girardi for a new two-month campaign promoting the brand's…
read nowTaco Bell's Cantina Bell menu set for official launch
June 6, 2012
After months of testing and the launch of a special website, Taco Bell announced today that it will officially launch its new Cantina Bell menu nationwide on…
read nowDunkin' Donuts rolls out Mocha K-Cups, blueberry offerings
June 6, 2012
To kick off summer, Dunkin' Donuts has introduced Mocha K-Cup packs, a new flavor variety of the brand's K-Cup line for use with the Keurig K-Cup Brewing…
read nowMcDonald's Canada offers transparency with new website
June 6, 2012
McDonald's Canada has launched a new and interactive online platform at www.mcdonalds.ca/yourquestions as part of an initiative to be more transparent about…
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TCBY Greek Fro-Yo breaks sales records
June 5, 2012
In April, TCBY introduced its Greek Frozen Yogurt line, which has since surpassed every previous flavor launch in the brand's history.
read nowBurger King Scholars Program awards $2.2 million in scholarships
June 5, 2012
The Burger King Scholars Program has awarded nearly 2,000 scholarships to high school graduates in the U.S., Canada and Puerto Rico, totaling approximately…
read nowSubway becomes first QSR to offer American Heart Association certified items
June 5, 2012
Subway has announced that it is the first and only quick-service restaurant chain to apply and meet the American Heart Association's Heart-Check Meal…
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Doritos Locos Taco is most successful launch in Taco Bell history
June 5, 2012
Taco Bell's Doritos Locos Tacos, launched nationally in early March, has officially become the most successful product launch in the chain's 50-year history.
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Baskin-Robbins launches seasonal flavors
June 5, 2012
Baskin-Robbins has introduced Strawberry Lemonade Punch Sherbet as its June Flavor of the Month.
read nowNathan's Famous profit, revenues jump
June 4, 2012
Nathan's Famous Inc. has reported results for its fiscal year ended March 25.
read nowSonic anticipates sales bump from service, marketing initiatives
June 4, 2012
Sonic Corp. has announced that estimated systemwide same-store sales for the fiscal third quarter, which ended May 31, increased 2.8 percent. Same-store sales…
read nowChurch's Chicken names new marketing chief
June 4, 2012
Jim Hyatt, president and CEO of Church's Chicken, has announced that Robert Crews has been named as executive vice president, chief marketing officer for…
read nowRita's Italian Ice kicks off fundraiser to fight pediatric cancer
June 1, 2012
Rita's Italian Ice has kicked off its annual Paper Lemon Fundraising Campaign and seventh annual partnership with Alex's Lemonade Stand Foundation (ALSF), a…
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Pizza Hut targets Subway with P'Zolo launch
June 1, 2012
Pizza Hut has introduced three new P'Zolo sandwich offerings – Meat Trio, Buffalo Chicken and Italian Steak. The P'Zolos are served with ranch or marinara…
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Customer demand prompts return of Wendy's Berry Almond Chicken salad
May 31, 2012
Back by popular demand and in time for the summer season, Wendy's Berry Almond Chicken Salad is now available in restaurants for a limited time only.
read nowWhite Castle plans parfait launch
May 31, 2012
White Castle's Craver Nation loyalty program is hosting a "Slider Bombing" promotion, where fans can take pictures of other people and replace their head with…
read nowAmerican Roadside Burgers corporate offices to open in North Carolina
May 31, 2012
The second Charlotte, N.C., American Roadside will open June 9 in SouthPark. American Roadside opened its first Charlotte store in October of 2011, and this…
read nowTaco Bell adds Mountain Dew-based breakfast drink
May 30, 2012
Taco Bell is now featuring a new Mountain Dew-based breakfast drink for its FirstMeal menu. The MTN Dew A.M. is a mix of Mountain Dew and orange juice and is…
read nowWhataburger among brands featured on Fast Food Mania
May 30, 2012
Whataburger will be one of three quick-service restaurants featured on the premiere episode of Fast Food Mania on June 3. The show will highlight Whataburger's…
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Exterior digital message boards on the rise
by Alicia Kelso — Editor, QSRWeb.com
One Dairy Queen operator yielded 10 percent sales increase after installation.
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