Cold Stone Creamery introduces new premium blended creation

April 13, 2012

Tim Hortons co-branded Cold Stone Creamery restaurants in Canada have rolled out a new premium ice cream treat made with real Canadian cream and signature…

Subway co-founder's book raising money for those in poverty

April 13, 2012

The business book written by Subway restaurant chain president and co-founder Fred DeLuca is now available as an e-book. Proceeds from the e-book are going to…

Singapore Subway restaurants adopt mobile loyalty program

April 12, 2012

Subway Singapore has joined the Pointpal loyalty and rewards community. With the announcement, Subway customers can now use their mobile phone (Apple iOS or…

Jack in the Box sponsoring Charlotte racing series

April 12, 2012

Charlotte (N.C.) Motor Speedway officials have announced that Jack in the Box has signed on as the entitlement sponsor of the grassroots racing series, the…

Burger King offers introductory deal on chicken wraps

April 12, 2012

Burger King is inviting consumers to try its new chicken wraps for $1 this weekend only.

Florida students to be treated to McDonald's breakfast

April 12, 2012

For the third consecutive year, more than 800 McDonald's restaurants across Florida will provide a free breakfast to public school students on the first day of…

Taco Bell Doritos Locos launch boosts brand perception

April 12, 2012

Taco Bell's new Doritos Locos Tacos appear to have lifted consumer perception of both brands, especially with regular patrons of Mexican restaurants, according…

Taco John's rolls out Mexican inspired salads

April 12, 2012

Taco John's has introduced two new Mexican inspired salads – the Chipotle BBQ Chicken and Cran-Apple Almond Chicken Salads. The limited time offerings will be…

Menu additions, media package boost Carl's Jr., Hardee's

by Alicia Kelso — Editor, QSRWeb.com

Parent company takes advantage of media package with simultaneous product introductions.

Arby's offering Tax Day promotion, free curly fries

April 11, 2012

Arby's Restaurant Group Inc. is giving away $5,000 to the grand prize winner of its Tax Day promotion, and also will reward customers across the country…

Dunkin' Donuts radio ad sprays coffee aroma

April 11, 2012

A Dunkin' Donuts radio ad in South Korea emits the aroma of coffee whenever it plays. According to PSFK, the campaign, named Flavor Radio, uses a unique…

Advocacy group asks children's hospitals to remove McDonald's

April 11, 2012

McDonald's has weathered a nearly two-year storm of critics asking the chain to stop marketing its food to children, but it now appears there is another dark…

Sonic hosting all-day Happy Hour on Tax Day

April 11, 2012

Sonic Drive-In will extend its Happy Hour deal – half-price fountain drinks and slushes – to all day on Tax Day, April 17.

Showing guests something extra ignites loyalty

Operators who take the time, once the basics are being flawlessly executed, to bring in elements of showcasing their food to their captive audience guests will…

Krispy Kreme launches 'fruit stand' line, organic oatmeal

April 10, 2012

Krispy Kreme has introduced a new "Fruit Stand Flavor" line, including a new Strawberry Cake Doughnut and Strawberry Kreme Pie doughnut.

Pretzelmaker plans national pretzel giveaway

April 10, 2012

Pretzelmaker has announced that it is once again giving away free pretzels on the official National Pretzel Day holiday, April 26. Customers who visit a…

Baskin-Robbins spotlights Jamoca Almond Fudge

April 9, 2012

Baskin-Robbins has announced Jamoca Almond Fudge as its April Flavor of the Month. Combining Baskin-Robbins' Jamoca coffee ice cream with roasted almonds and a…

Rita's Italian Ice introduces Red Velvet Cake flavor

April 9, 2012

Rita's Italian Ice has added Red Velvet Cake Cream Ice to its menu. This new rich and creamy Ice has all the flavor of red velvet cake and is a limited time…

Study reveals how QSRs can build loyalty among Hispanic consumers

On average, Hispanics visit QSRs more than 10 times in a 30-day period, while non-Hispanics visit about seven times per month.

Wendy's new tagline: 'Now that's better'

April 6, 2012

During Wendy's most recent earnings call last month, CEO Emil Brolick talked about how the company's next marketing campaign – succeeding the longstanding "You…