Taking advantage of location-based social media

Restaurants are leveraging "check-in" technology to reach more customers.

Burger King’s new ad campaign is spot on

by Alicia Kelso — Editor, QSRWeb.com

As part of the chain’s new target demographic, a focus on food instead of the mascot is appealing.

Social media: Part 2 - devices and their virtues

by Lori Walderich — CMO, Top That! Pizza

If you've read part 1 of this series, you'll probably remember the picture I drew of the typical social media user: A woman, middle-age or approaching it…

Tim Hortons signs sponsorship deal with Toronto Blue Jays

August 22, 2011

Two Canadian icons – the Toronto Blue Jays and Tim Hortons – are teaming up in a new sponsorship deal that will include two kiosk outlets at the baseball…

TCBY marks 30th anniversary with Facebook Sweepstakes

August 22, 2011

TCBY was founded in 1981 and has been celebrating its 30th anniversary throughout the year with new flavors and contests.

Whataburger goes bananas with new pie, shake

August 21, 2011

Whataburger has launched a banana pie and banana shake, available now through Oct. 31.

Burger King's new Whopper takes spotlight away from The King

August 21, 2011

Burger King has a new message and it's not being communicated by The King. The company's new agency mcgarrybowen has launched its first ad, focusing on the new…

Are you delighting your customers?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

The growth in our industry is just mind-boggling when you think about it. According to the NRF, you and I now spend 49 cents of every food dollar on dining…

Dunkin' Donuts supporting Jimmy Fund for 13th year

August 18, 2011

Dunkin' Donuts has signed on to support the Dana-Farber Cancer Institute's Jimmy Fund, raising money to increase the chances of survival among cancer patients.

Burger King UK names new AOR

August 18, 2011

Burger King UK has chosen CHI & Partners as its new advertising agency after a 5-month pitch.

Restaurant State of the Industry Report, Part 2 now available

August 16, 2011

The Restaurant State of the Industry Report, Part 2: Business Strategy, developed and published by FastCasual.com, is now available for purchase.

FohBoh launches social media guest feedback tool

August 15, 2011

FohBoh, Inc. announced today the release of FOHBuzz SnapShot, a social CRM reporting tool that delivers real-time, guest satisfaction analysis to help make…

Sonic adds three breakfast burritos to menu

August 15, 2011

Sonic, America's Drive-In, is adding three new breakfast burritos to its lineup, including The Ultimate Meat & Cheese Breakfast Burrito, The Fiesta Steak…

Taco Bell launches 6th annual Feed the Beat program

August 14, 2011

Taco Bell has announced the call for entries for its 6th annual Feed the Beat program, which provides 100 musicians $500 in Taco Bell gift cards and unique…

Beautiful Brands International opens tri-branded restaurant

August 14, 2011

Beautiful Brands International opened its first tri-branded store today. Located in Durant, Okla., it features Rex's Chicken, FreshBerry Frozen Yogurt and…

Summit: Don't set social media expectations

Sometimes with social media, the best strategy is just to dive right in, said Paul Flanigan at the 2011 Retail Customer Experience Executive Summit. Also: the…

Mobile website or app: Which is better for your business?

by Nash Sherchan — VP Marketing, iMediAd Hospitality

The one thing I always get asked about going mobile is whether a restaurant should build a mobile site or mobile app.

Tim Hortons' Sustainability Report garners award

August 10, 2011

Tim Hortons has received two ARC Awards for Outstanding Achievement for its online Sustainability Report and its printed Annual Report.

Arby’s names ‘Good Mood’ casting call winner

August 10, 2011

Iowa resident Andy Johnson has been chosen as the winner of Arby's Restaurant Group Inc.'s Casting Call Video Contest, launched last month.

Contentious breakup for Captain D’s and AOR

by Alicia Kelso — Editor, QSRWeb.com

August 9, 2011

Less than two years after landing the Captain D's account, Florida-based ad agency Zimmerman has jumped ship, citing differences with CMO Monte Jump, who…