McDonald's to launch 1st national rewards program

June 22, 2021

QSR superpower, McDonald's, said it is launching it's first nationwide loyalty program on July 8, although some cities are offering the so-called MyMcDonald's…

Krispy Kreme pays sweet homage to year's final 'supermoon'

June 22, 2021

The final so-called "supermoon" of the year — the Strawberry Moon — will begin its rosy reddish appearance Thursday evening and Krispy Kreme wants to put a…

Sonic asks food hackers to make its menu with competition's food

June 21, 2021

This week, Sonic has challenged a trio of TikTok food hackers to create the drive-in's menu items, only using ingredients from competing fast-food or…

Getting personal: 2 experts' tips on making restaurant marketing miracles

In restaurant marketing, brands have to get personal with their customers to score. Today's podcast focuses on two personalization experts' tips on making the…

SpotOn teams with Google for easier online order option

June 18, 2021

SpotOn, which offers fully-integrated restaurant management systems, is integrating with Order with Google to deliver an even easier online ordering option for…

Popeyes launches 1st loyalty program

June 17, 2021

Miami-based Popeyes is launching it's first rewards program, based on the idea of returning "the love" to its customers via deals, experiences, swag and…

White Castle, Puma launch branded retail line

June 16, 2021

Columbus, Ohio-based White Castle has collaborated with global sports company Puma to launch Slider-inspired apparel, including a pair of shoe styles, a…

Wendy's hosting 'Rick and Morty' pop-up restaurant

June 15, 2021

Wendy's and the Cartoon Network's "Rick and Morty" have partnered for a second year, which will start with the show's fifth season kicking off June 20, a news…

Golden Chick rakes in silver for award-winning ads

June 11, 2021

Golden Chick took home some silver and bronze in the 42nd Telly Awards as the Texas-based chicken franchise received awards for two of its campaigns, and its…

TCBY still growing after 40 years

June 10, 2021

TCBY is celebrating its 40th birthday by expanding. The chain, owned by Famous Brands International, has opened 12 U.S. locations over the past year, and six…

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

by David Drain

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day…

Subway in Singapore features branded vending machine

June 3, 2021

A Subway restaurant in Singapore has introduced a vending machine that will allow customers to purchase sandwiches, according to a mustsharenews.com report.

Dunkin, Krispy Kreme dive 'hole-heartedly' into Doughnut Day giveaways

June 2, 2021

That scent you smell in the air is nothing other than the precursor to that Hole-y-est of holidays — National Doughnut Day, which takes place this Friday in…

Coca-Cola sends restaurants love poems in form of free drinks

June 2, 2021

Coca-Cola is waxing poetic as the warmer weather moves us into prime soft drink-sipping weather. The beverage company is not only engraving rhymes across…

Women in Marketing: A Fireside Chat with &Pizza & Gimbal

In this fireside chat, Gimbal's VP of Marketing, Liz Weinsten and &Pizza's Head of Marketing, Charae Carter Jenkins discuss everything from the meaning behind…

Subway expands, redefines communications team

May 28, 2021

Subway said this week it has "reimagined" its communications function with new talent hired to lead four key strategic areas, including corporate and employee…

Golden Chick asks, 'Who let the dogs IN?'

May 28, 2021

Golden Chick as returned that all-time summertime favorite to the menu — corn dogs — to dozens of its stores in the Dallas-Fort Worth area of Northern Texas…

A&W's excellent adventure in quiz-based marketing

by S.A. Whitehead — Food Editor, Net World Media Group

"What kind of road tripper are you?" By digitally asking customers that simple question, A&W managed to establish something akin to the pandemic-restricted…

Black media mogul sues McDonald's for $10B alleging ad spend bias

May 21, 2021

On the same day McDonald's announced the company will accelerate its investment of ad dollars in "diverse-owned" media companies, the company was sued for at…

Social issues are big issue in customer loyalty

May 20, 2021

Social issues are top of mind with consumers these days, especially when it comes to brand loyalty.