McDonald's $90,000 bejeweled cup giveaway tribute to Shamrock Shake

February 25, 2020

McDonald's is celebrating its Shamrock Shake's 50th anniversary with an appropriately shake-filled golden offering that syncs with the return of the icy green…

How QSRs can create ad formulas that change consumer behavior

by Antonio Tomarchio — Founder and CEO, Cuebiq

Determining whether your marketing is actually motivating QSR visits has always been a bit of a muddled mess. But improved AI-powered algorithms can now…

Record 30,000 spend Valentine's Day at White Castle

February 17, 2020

Over the past nearly 30 years, White Castle has accrued quite a name for itself as a Valentine's Day destination, and that proved itself this past weekend when…

QSRs say 'XO, XO' during Valentine's Week

by S.A. Whitehead — Food Editor, Net World Media Group

When plucking the petals off the "loves me, loves me not" daisy, QSRs have definitely landed on "loves me," with a bevy of offerings this Valentine's Week…

KFC-Crocs partnership add a few feet to brands' fan base

February 12, 2020

While attending shows during New York’s Fashion Week, artist MLMA debuted the Bucket Clog. (Photo provided)

KFC Taiwan's appeal to YouTubers: fried chicken-doughnut sandwiches

February 11, 2020

Two glazed doughnuts with a hunk of fried chicken in the middle may not be everybody's lunch pick, but in Taiwan, KFC is hoping it will not only attract a few…

Del Taco brings back former marketing lead as CMO

February 11, 2020

Del Taco Restaurants, Inc. has brought back one of its former marketing executives to lead the QSR's strategy going forward as its new CMO. Restaurant industry…

Making QSR menus maximize profits

With key players like dogs, workhorses, puzzles and stars, the art of menu engineering may at first sound like a kind of weird board game. But those who master…

Linked loyalty lets customers drink up at Dunkin', fill-up more frugally at Shell

February 7, 2020

Ducking in for a doughnut and/or coffee at Dunkin' can now help you shave cents off a gas-up at Shell, thanks to a partnership just announced between the Shell…

Wendy's ready to blast into breakfast, as NRDC blasts brand over antibiotic use

February 5, 2020

Monday, March 2, is B-day, you might say, for Wendy's, which said it will officially launch its latest go at breakfast on that day, after the brand initially…

Moving from pizza to pistachio doughnuts: Chicago restaurateur says it's a natural

by S.A. Whitehead — Food Editor, Net World Media Group

Ask a pizzaiolo the key to mastering the pie and you'll likely hear it's the dough. Chicago restaurateur Rich Labriola won't argue that point. In fact, he's so…

Dunkin' Brands names marketing strategy VP, forms team

February 4, 2020

Dunkin' Brands has promoted its former chief of staff and director of corporate sttrategy to vice president, marketing strategy, U.S., according to a news…

Sonic unveils lots o' Totchos

February 3, 2020

QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…

A&W baskets some cod pre-Lent

February 3, 2020

A&W said on its website that the brand is launching a fish-centered LTO in the run-up to the Christian religious season of Lent, which begins Feb. 26. The…

Dunkin' Brands names international marketing VP, promotes 2 to VPs

January 30, 2020

Dunkin' and Baskin-Robbins parent, Dunkin' Brands, has named three vice presidents to its international team, including two in-house promotions and the hiring…

Dillas Quesadillas founder on the value of following 'Jennifer' while feeding the 'Gator'

by S.A. Whitehead — Food Editor, Net World Media Group

Dillas Quesadillas founder, Kyle Gordon, comes off as the kind of laid-back guy you'd have a beer with. But don't let looks deceive:This one-time college kid…

70% of your customers visit once and never return—here’s how to win them back

It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business.

Will Burger King, Popeyes meatless + chicken sensations stand test of time?

by Jason Altman — Senior Director of Equity Insights, 1010data

Restaurant Brands International, the owner of the Burger King and Popeyes brands, was busy last year rolling out two QSR sensations in August, including Burger…

Taco Bell returns Nacho fries with a kick o' 'chix'

January 24, 2020

Taco Bell is betting that its marketing and menu marvel of 2018 can keep on returning sizzling results in its newest permutation introduced this week that…

McDonald's welcomes Lunar New Year with red envelopes

January 22, 2020

In February, McDonald's will celebrate the Lunar New Year at the San Francisco Chinese New Year Festival by giving out those traditional lucky red envelopes…