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Marketing News & Media

KFC scented firelogs ... going, going, maybe gone

December 5, 2019

By the time you read this, KFC's supply of 11 Herbs & Spices firelogs may be gone, if this holiday season is anything like last year when the…

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How to (successfully) plant your brand's feet in meatless ground

by Andrew Rosenbloom — Director of Marketing, Consolidated Concepts

Meeting the meatless-alternative customer's growing demands for fantastic flavor, healthful ingredients and beautiful presentation can be especially…

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Roy Rogers partners with Singer EVI for expansion-oriented kitchen improvements

December 5, 2019

Western-themed QSR, Roy Rogers Restaurants, has inked a partnership deal with Singer EVI to provide equipment fulfillment and kitchen design support for…

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Black Friday restaurant gift card sales nearly 10% higher this season

December 4, 2019

A Paytronix analysis of Black Friday restaurant gift card sales reveals a 9.73% increase compared to last year and sales for the holiday shopping weekend…

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McDonald's dives deeper into branded merch with dedicated website

December 4, 2019

Any QSR restaurateur who ever wondered whether side lines of merchandise are proving profitable need look no further than the storied Golden Arches of…

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QSR end-of-year campaigns roll out red (+ green) carpet for customers

by S.A. Whitehead — Food Editor, Net World Media Group

From white-bearded nutcrackers to coffee-scented candles, QSRs are whispering sweet little nothings into their customers' ears this time of year in the form of…

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Sonic gets repeatedly cheesy with burger LTO

December 2, 2019

Triple the cheese, double the meat — that's the promise of Sonic's new Biggie Cheese, a super-dairy-fied burger that features two all-beef patties, three…

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Chick-fil-A holiday campaign emphasizes a gift few have enough of

November 27, 2019

This holiday season, Chick-fil-A is honing in on the one thing nobody has these days — time — to star in its holiday campaign that encourages people to wrap up…

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Roy Rogers fills new consumer care manager role

November 27, 2019

Roy Rogers Restaurants has selected John Giffin, a former commercial cleaning service executive, to fill a newly created post of consumer care manager at the…

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QSR Conundrums: Taming that booming 'order-online, pickup in-store' business

by S.A. Whitehead — Food Editor, Net World Media Group

In this first of a new QSRweb bimonthly series, QSR Conundrums, our experts give their best thoughts on new ways to handle a relatively new "problem" of…

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From booze in tea to oysters in bags, academia takes a turn at 2020 trend predictions

by S.A. Whitehead — Food Editor, Net World Media Group

Data analysts and marketers have long held the title of food trend prediction pros. But now some of the academics and agricultural specialists are looking into…

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Controlling QSR food waste: The power of five

The old adage, "Waste not, want not" has never been more fitting than for today's QSRs in their approach to food and food waste. After all, brands that get on…

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Chick-fil-A ends donations to 2 Christian anti-same-sex marriage groups, begins new philanthropic focus

by S.A. Whitehead — Food Editor, Net World Media Group

Days after protests against the presence of Chick-fil-A's food truck at an Oregon high school's football games, the brand's foundation cuts funding to two anti…

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Togo's 2020 transformation: 'It's not just new paint'

by S.A. Whitehead — Food Editor, Net World Media Group

Ask anyone who's made a deli sandwich, they'll tell you, making these mouthwatering monstrosities is both time and labor-intensive. But 48-year-old Togo's has…

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Get real! Authenticity will rule in 2020 QSRs marketing

by S.A. Whitehead — Food Editor, Net World Media Group

New research indicates that while consumers may not necessariy do what they say when it comes to brand patronage, they expect the QSRs they buy from to be "as…

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KFC mashes up mega-popular heat +sweet

November 14, 2019

In the annals of really really sizzling hot trends, hot chicken along with chicken-and-waffles have got to be at the top of the temperature dial, explaining…

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Carl's Jr., Hardee's parent names former Popeye's president as chief brand officer

November 14, 2019

Carl's Jr. and Hardee's parent, CKE Restaurant Holdings, Inc., has named former Popeyes President, North America Chad Crawford as its chief brand officer.

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Nathan's Famous signs 2 agencies to help build bigger hot dog empire

November 13, 2019

Nathan's Famous, Inc., is prime for franchise growth and has enlisted two agencies to help it attract first-rate franchises. Goji Creative and Trevelino/Keller…

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Halo Burger tips its hat to hunter-customers

November 13, 2019

Michigan native chain, Halo Burger, is tipping its hat to the state's many avid hunters by giving them free camoflauge print hats of their own to take out to…

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Hardee's boxes up Thanksgiving in Jacksonville

November 12, 2019

Hardee's reports that its research recently uncovered a fascinating little Thanksgiving tidbit: Americans are looking beyond the traditional Norman…

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