Marketing News
Burger King hosting free fry giveaway for St. Patrick's Day
March 13, 2012
Burger King Corp. is celebrating St. Patrick's Day with free value-sized fries for guests March 17 and 18 at participating restaurants nationwide.
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KFC testing Chicken Littles
March 13, 2012
KFC is reportedly testing Chicken Littles sandwiches. The items include breaded chicken tenders with pickles and mayo served on a sweet bun.
read nowDunkin' Donuts introduces St. Patrick's Day offerings
March 12, 2012
Just in time for St. Patrick's Day, Dunkin' Donuts has rolled out a new Lucky Mint Donut and Green Shamrock Donut. The Lucky Mint is a glazed chocolate cake…
read nowGood Times raises $42K for diabetes research
March 12, 2012
Colorado-based Good Times Restaurants Inc. has just completed its fifth year of fundraising efforts for the Juvenile Diabetes Reserach Foundation (JDRF), which…
read nowMcDonald's perception rises among parents
March 9, 2012
McDonald's just matched its best perception numbers with parents since the beginning of 2008, according to YouGov BrandIndex.
read nowGood Times plans new social media strategy
March 9, 2012
Colorado-based Good Times Restaurants Inc. has selected Room 214 as its social media agency to develop a social media and digital platform for the company.
read nowMcDonald's to debut 'Extra Value Meal' this month
March 8, 2012
By the end of March, McDonald's will have an "Extra Value Menu" in place, featuring popular items such as a 20-piece chicken McNuggets, double cheeseburgers…
read nowNew mobile app provides B2C communication without clutter
March 8, 2012
Red E App, a new mobile application platform, launched its beta program for businesses this week.
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Taco Bell's biggest product launch ever includes huge marketing push
March 8, 2012
Taco Bell fans around the country burned the midnight oil today in anticipation of the chain's Doritos Locos Tacos debut. The company is calling the new taco …
read nowBurger King's Crown Program leads to new name for NY penguin
March 7, 2012
Burger King's BK Crown Program's promotion with the Wildlife Conservation Society (WCS), launched at the end of January, has led to a new name for a male…
read nowBritish responding favorably to Krispy Kreme Doughnuts
March 7, 2012
Krispy Kreme Doughnuts is making quite a splash in the UK, turning in a 26 percent jump in revenues this year.
read nowRonald McDonald House Charities awards $2.3M in grants
March 7, 2012
The global offices of Ronald McDonald House Charities, a philanthropic arm of McDonald's Corp., recently awarded nine grants totaling $2.3 million to…
read nowBojangles' celebrates new Alabama location
March 7, 2012
New Generation Foods LLC celebrated the opening of Huntsville, Ala.'s new Bojangles' unit, located on North Memorial Parkway, with a $25 gift card giveaway…
read nowEl Pollo Loco names new ad agency
March 7, 2012
El Pollo Loco Inc. has selected Sausalito, Calif.-based Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record.
read nowNRA, LivingSocial form marketing-best-practices partnership
March 6, 2012
The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform…
read nowDunkin' Brands signs marketing deal with LeBron James for China expansion
March 6, 2012
As Dunkin' Brands plans to expand its Dunkin' Donuts and Baskin-Robbins' footprints in China by 100 stores in the next few years, the company is betting on NBA…
read nowCousins Subs rolls out new menu boards
March 6, 2012
Wisconsin-based Cousins Subs has rolled out nearly 170 new indoor and outdoor menu boards to help establish consistency across the system and increase margins.
read nowRestaurant chains join Healthy Dining's new School Wellness program
March 6, 2012
Healthy Dining has announced the rollout of a research-based initiative, the "Healthy Dining School Wellness Rewards Program," designed to contribute to the…
read nowCulver's introduces Catch of the Day Facebook promotion
March 6, 2012
Culver's restaurants have launched the new "Catch of the Day" instant win promotion on Facebook to celebrate the chain's North Atlantic Cod Filet.
read nowScala introduces cloud-based analytics for QSRs
March 6, 2012
Scala Inc. has unveiled its new Scala Advanced Analytics, a cloud computing-based predictive analytics application for quick-service restaurants. The…
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