White Castle, Wal-Mart taps into spring break crowd

March 6, 2012

White Castle is teaming up with Wal-Mart to bring its original Slider to Panama City Beach, Fla., during spring break. The Wal-Mart Supercenter in Panama City…

Yogurtland rolls out three limited edition flavors

March 5, 2012

Yogurtland has added three new limited edition flavors for March and April 2012.

El Pollo Loco debuts two new chicken burritos

March 5, 2012

El Pollo Loco has expanded its grilled chicken burrito line-up with the addition of the Roja Wet and Chicken Avocado burritos.

QSRs test 24-hour advertising measurement service

March 5, 2012

Phoenix Marketing International has introduced the AdPi (Advertising Performance Indicator) Express scorecard, which delivers key strategic and communication…

McDonald's Happy Meal focus of new marketing campaign

March 5, 2012

McDonald's USA will introduce a new, national Happy Meal campaign this week, including TV ads promoting nutrition and active lifestyles. The campaign…

Arby's menu items get Eat This, Not That! approval

March 5, 2012

Arby's has announced an agreement with Eat This, Not That! — the Men's Health magazine book franchise — to license "Eat This" approved menu items via Rodale…

Burger King adds new Chef's Choice burgers to the menu

March 2, 2012

Burger King Corp. has unveiled the new BK Chef's Choice burger collection.

AARP members get a sweet deal from Dunkin' Donuts

March 2, 2012

Dunkin' Donuts has announced an agreement with AARP to provide an exclusive discount offer to its members.

McDonald's Japan testing car navigation system orders

March 1, 2012

McDonald's Japan is testing a service that will allow customers to place food orders en route to a drive-thru unit by using their car navigation systems.

Cold Stone introduces fro-yo shakes

March 1, 2012

Cold Stone Creamery has launched a limited time promotion of Creations and shakes made from its low-fat, low-calorie yogurt.

Chick-fil-A, Subway get high customer experience ratings

by Alicia Kelso — Editor, QSRWeb.com

February 29, 2012

Chick-fil-A and Subway tied with Starbucks to earn the top customer experience ratings in the restaurant industry, out of 17 total chains.

KFC goes retro to push Chicken Pot Pie

February 29, 2012

KFC has jumped back in time with a new commercial to celebrate its classic Chunky Chicken Pot Pie, now available for $3.99 plus tax. The signature item is…

McDonald's ramps up China franchising, marketing

February 29, 2012

McDonald's plans to expand its presence in China through franchising, while highlighting its food quality through a new marketing campaign.

Baskin-Robbins celebrates March Madness with 3-pointer

February 29, 2012

Baskin-Robbins has announced its March Flavor of the Month will be 3-Point Chocolate, which includes chocolate ice cream with a salty caramel ribbon and…

Arby's promoting Classic Reuben in March

February 28, 2012

Arby's is offering two deals in March that highlight the Reuben sandwich.

OLO launches Groupon online ordering deals with Sonic

February 28, 2012

Participating Sonic restaurants in the Phoenix market and OLO Online Ordering have launched a new offer through coupon site Groupon.

Sonic introduces Sweet Potato Tots, Justice League kids' meals

February 28, 2012

Sonic has introduced new Sweet Potato Tots to its menu for a limited time.

Dunkin' Donuts adds Angus Steak to breakfast lineup

February 28, 2012

Dunkin' Donuts has introduced the new Angus Steak & Egg Sandwich to its breakfast lineup.

Popeyes launches Louisana-inspired butterfly shrimp

February 28, 2012

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., celebrates this Lenten season with the return of its Louisiana-inspired butterfly shrimp…

Burger King signs NASCAR licensing agreement

February 28, 2012

Burger King Corp. has entered into a licensing agreement with BK Racing LLC. As part of the agreement, BKC has licensed the primary paint scheme on the No. 8…