El Pollo Loco names new ad agency

March 7, 2012

El Pollo Loco Inc. has selected Sausalito, Calif.-based Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record.

NRA, LivingSocial form marketing-best-practices partnership

March 6, 2012

The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform…

Dunkin' Brands signs marketing deal with LeBron James for China expansion

March 6, 2012

As Dunkin' Brands plans to expand its Dunkin' Donuts and Baskin-Robbins' footprints in China by 100 stores in the next few years, the company is betting on NBA…

Cousins Subs rolls out new menu boards

March 6, 2012

Wisconsin-based Cousins Subs has rolled out nearly 170 new indoor and outdoor menu boards to help establish consistency across the system and increase margins.

Restaurant chains join Healthy Dining's new School Wellness program

March 6, 2012

Healthy Dining has announced the rollout of a research-based initiative, the "Healthy Dining School Wellness Rewards Program," designed to contribute to the…

Culver's introduces Catch of the Day Facebook promotion

March 6, 2012

Culver's restaurants have launched the new "Catch of the Day" instant win promotion on Facebook to celebrate the chain's North Atlantic Cod Filet.

Scala introduces cloud-based analytics for QSRs

March 6, 2012

Scala Inc. has unveiled its new Scala Advanced Analytics, a cloud computing-based predictive analytics application for quick-service restaurants. The…

White Castle, Wal-Mart taps into spring break crowd

March 6, 2012

White Castle is teaming up with Wal-Mart to bring its original Slider to Panama City Beach, Fla., during spring break. The Wal-Mart Supercenter in Panama City…

Yogurtland rolls out three limited edition flavors

March 5, 2012

Yogurtland has added three new limited edition flavors for March and April 2012.

El Pollo Loco debuts two new chicken burritos

March 5, 2012

El Pollo Loco has expanded its grilled chicken burrito line-up with the addition of the Roja Wet and Chicken Avocado burritos.

QSRs test 24-hour advertising measurement service

March 5, 2012

Phoenix Marketing International has introduced the AdPi (Advertising Performance Indicator) Express scorecard, which delivers key strategic and communication…

McDonald's Happy Meal focus of new marketing campaign

March 5, 2012

McDonald's USA will introduce a new, national Happy Meal campaign this week, including TV ads promoting nutrition and active lifestyles. The campaign…

Arby's menu items get Eat This, Not That! approval

March 5, 2012

Arby's has announced an agreement with Eat This, Not That! — the Men's Health magazine book franchise — to license "Eat This" approved menu items via Rodale…

Burger King adds new Chef's Choice burgers to the menu

March 2, 2012

Burger King Corp. has unveiled the new BK Chef's Choice burger collection.

AARP members get a sweet deal from Dunkin' Donuts

March 2, 2012

Dunkin' Donuts has announced an agreement with AARP to provide an exclusive discount offer to its members.

McDonald's Japan testing car navigation system orders

March 1, 2012

McDonald's Japan is testing a service that will allow customers to place food orders en route to a drive-thru unit by using their car navigation systems.

Cold Stone introduces fro-yo shakes

March 1, 2012

Cold Stone Creamery has launched a limited time promotion of Creations and shakes made from its low-fat, low-calorie yogurt.

Chick-fil-A, Subway get high customer experience ratings

by Alicia Kelso — Editor, QSRWeb.com

February 29, 2012

Chick-fil-A and Subway tied with Starbucks to earn the top customer experience ratings in the restaurant industry, out of 17 total chains.

KFC goes retro to push Chicken Pot Pie

February 29, 2012

KFC has jumped back in time with a new commercial to celebrate its classic Chunky Chicken Pot Pie, now available for $3.99 plus tax. The signature item is…

McDonald's ramps up China franchising, marketing

February 29, 2012

McDonald's plans to expand its presence in China through franchising, while highlighting its food quality through a new marketing campaign.