Marketing News
Webinar: Are you getting the biggest bang for your franchise marketing buck?
May 1, 2017
As restaurateurs, you not only sell to diners every day, but also simultaneously to future franchisees who may either be among those diners, in the local…
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Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'
April 26, 2017
Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…
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Taco Bueno CEO TV disguise? Muy bueno!
April 24, 2017
Taco Bueno President and CEO Michael Roper's adventure of going undercover to assume the role of a warehouse worker at the chain will air at 8 p.m., Friday on…
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New tech finds, funnels real-time restaurants digital sign content
April 11, 2017
Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…
read now2 techs combine forces to reduce labor costs
April 11, 2017
7shifts and Toast are combining forces to create an integration that helps chains lower labor costs by streamlining employee clock-ins and schedule…
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PETA to Taco Bell: 'We love you right down to your beans'
April 7, 2017
PETA, may be most well-known for its campaigns against businesses that it alleges cause harm to animals, but today the organization is showing how…
read nowBard of 2 brands, 'Carl Hardee,' takes chains to next level
April 3, 2017
Carl's Jr. and Hardee's parent, CKE Restaurants Holdings, Inc., is launching an ad campaign to stake a claim on the burger landscape as "pioneers" in the…
read nowStudy: Consumers receptive to chatbots
March 30, 2017
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…
read nowToast partners with Punchh restaurant marketing cloud to improve customer engagement
March 29, 2017
Toast, a restaurant technology platform, has integrated its restaurant POS with the Punchh restaurant marketing cloud to deliver engagement, loyalty and…
read nowWith 10 million daily food deliveries, Meituan-Dianping a name to know
March 28, 2017
It may be relatively unknown in the Western World, but in 20 of China's biggest cities, the name Meituan-Dianping is as commonly heard as Amazon and Google.
read nowArby's — where the most gyros are sold in US
March 28, 2017
Three years ago, that Cowboy hat-bearing chain known as Arby's became the world's largest restaurant brand to offer that "soft taco" of Greece, the gyro.
read nowTaco Bell campaign puts young scholars in the director's chair
March 23, 2017
Taco Bell is launching its Feed a Dream promotion and charitable campaign today, the fifth anniversary of the Doritos Locos Taco. The two-week-long campaign…
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NRA implores Congress: 'Keep debit-swipe fee controls in place'
March 22, 2017
The National Restaurant Association has joined forces with dozens of other restaurant groups to launch a campaign against repealing debit swipe-fee protections…
read nowKFC U.S. names president, chief concept officer
March 21, 2017
Yum Brands has promoted Kevin Hochman to president and chief concept officer for KFC U.S., according to a news release. The 43-year-old exec joined KFC three…
read nowDomino's Tracker commercial takes TV viewers on a 'day off'
March 20, 2017
After Domino's said its "tracker" has monitored the progress of more than 100 million orders over the last eight years of its existence, it's finally getting…
read nowSonic gets 'corny' this weekend
March 17, 2017
Saturday is National Corn Dog Day, which Sonic Drive-In is celebrating with 50-cent corn dogs, according to a release.
read nowSmoothie chain raises awareness for wage gap on International Women's Day
March 8, 2017
The gender wage gap won't close until 2186, according to the World Economic Forum. To accelerate the process, and raise awareness for International Women's Day…
read nowCaviar now available for curbside pickup
March 8, 2017
Meal ordering platform, Caviar, has added curbside pickup for those wishing to order ahead, skip the line and quickly retrieve their favorite restaurant…
read nowChowly integrates online ordering, POS systems
March 6, 2017
Chowly is partnering with MICROS Retail Systems to integrate all third-party online ordering systems into POS systems for MICROS clients, according to a press…
read nowTaco Bell gets 'testy' with 3 offerings
March 3, 2017
Taco Bell is testing a few menu innovations at chains in the Midwest, according to a news release.
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