Marketing News
KFC: Brand is getting kinda 'spacey'
June 14, 2017
The air gets pretty thin 28 miles up, so you'll excuse KFC if they seem a little "spaced out" as they prepare to send their brand name and their Zinger chicken…
read nowEl Pollo Loco debuts new look, LTO
June 13, 2017
El Pollo Loco opened a store this week in Arizona while also debuting an LTO nationwide, a news release said. The new store on East Shea Boulevard in…
read nowNetWaiter adds Google Connect
June 9, 2017
Restaurants can share their menus, hours, delivery details and other information thanks to the new Google Connect feature through NetWaiter that allows menus…
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Altogether America: 'Thanks Golden State for the free taco'
June 9, 2017
Taco Bell is again gaining marketing value through the successes of sports with their Steal a Game, Steal a Taco promotion.
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'Order in': Grubhub acquires Foodler
June 9, 2017
Grubhub said today it is acquiring one of North America's biggest independent online food-ordering services, Foodler, in an all-cash transaction, a news…
read nowKFC brand name pulled into coverage of London terror attack
June 8, 2017
KFC's name has gotten pulled into the news coverage of the investigation around the three men authorities think killed eight people and injured many more at…
read nowNestle Tollhouse Cafe by Chip puts 3 execs in new roles
June 7, 2017
Nestlé Toll House Café by Chip today announced the appointment of Kendra Shier as vice president of operations and marketing, The 27-year restaurant industry…
read nowWhite Castle cordially invites world to 'Royal Wedding'
June 5, 2017
In terms of sheer kitsch, few cities approach the level Las Vegas achieves every day, and White Castle is hoping to capitalize on that notoriety with its Royal…
read nowKrystal wakes up for summer sunny side up
May 31, 2017
Krystal is adding emphasis to its breakfast offerings this summer with a three-egg breakfast LTO for $3.99, served with a choice of sausage or bacon as well as…
read nowFormer Panera, Long John's marketing leader named Lion’s Choice CEO
May 30, 2017
A former senior marketing leader at Panera and Long John Silver's is taking over the corner office at St. Louis-based QSR, Lion's Choice, a news release said.
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Live webinar shows operators how to help diners 'see right through you' in the transparency age
May 30, 2017
Today's diners will not settle for anything akin to "mystery meat" or other food that smacks of artificial ingredients. They expect simplified ingredients and…
read nowButtermilk cod swims in to Long John Silver's
May 25, 2017
Long John Silver's has added a "downhome-style" LTO for the summer — a homestyle buttermilk cod, a news release said.
read nowFood Online Ordering Systems integrates with Epson's printer for online ordering solution, including self-order kiosk
May 23, 2017
Food Online Ordering Systems, a provider of custom, in-house online ordering solutions for restaurants, has certified Epson America, Inc.'s latest product…
read nowPaytronix report examines how to draw less frequent guests into loyalty program
May 22, 2017
Paytronix Systems Inc. has released a report that examines key metrics on guest loyalty programs. The report found that the majority of new members that join a…
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Study: Fear of future invades restaurant leadership offices
May 18, 2017
Fear is invading the offices of restaurant brand leadership across the industry, according to a recent study from L.E.K. Consulting. A combination of…
read nowCousins pushes pork aplenty for summer
May 17, 2017
Pork is the star of two summer LTOs at Cousins Subs, one an old favorite and another making its debut at the chain, a news release said.
read nowFrom burgers to pizza, it's all about the 'hot'
May 11, 2017
Two QSR brands are putting diners' hot and growing penchant for heat and spice front and center on their permanent menus with fiery offerings.
read nowPork belly LTO back at Arby's
May 5, 2017
Arby's is bringing back its smokehouse pork belly sandwich LTO after having successful sales last year.
read nowWhite Castle, Burger 21 celebrate 'Hamburger Month'
May 5, 2017
A number of hamburger-focused chains are pushing sales this month by promoting National Hamburger Month. White Castle leads the charge as the "official…
read nowModern Market loyalty app lets customers order, pay and earn rewards
May 2, 2017
Modern Market, a fast casual restaurant, has introduced a new loyalty app that lets customers order, pay and earn rewards. The app is available in the App…
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