Dunkin' Donuts uses LTO strategy to 'talk to customers'

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' is working on a loyalty program that makes sense with a franchised system.

Wendy's breakfast pull back due to inconsistency

by Alicia Kelso — Editor, QSRWeb.com

Having antiquated restaurants was affecting Wendy's ability to compete with traditional QSRs and fast casual brands.

A&W's mascot resurgence part of chain's bid to 'start fresh'

by Alicia Kelso — Editor, QSRWeb.com

The director of marketing discusses the chain's focus on social media to attract new customers without alienating loyal fans.

Chick-fil-A earns high marks for service and community support

by Alicia Kelso — Editor, QSRWeb.com

Attributes such as value, friendly service and order accuracy examined in a new report.

Want to reduce operational costs and waste? Start in the restroom

Paper towels can be costly, messy and environmentally unfriendly.

Why mid-size and emerging chains should consider group purchasing to cut costs

Being a member of a GMO can help restaurants remain profitable in the face of surging commodity costs.

Report shines unfavorable light on QSR kids' meals

by Alicia Kelso — Editor, QSRWeb.com

The percent of kids' meals that meet expert nutrition standards has increased from 1 to 3 percent since 2008.

Why restaurants must unite IT, Marketing departments to win customers

Close-knit teaming at all levels is paramount for digital excellence and a healthy return on those technology investments.

Have QSRs responded to demand for healthier items?

by Alicia Kelso — Editor, QSRWeb.com

Q1 launches include smoothies, whole wheat pretzels and chicken McWraps.

How a cause marketing program benefits one restaurant brand

by Alicia Kelso — Editor, QSRWeb.com

Studies show that many consumers seek out dining choices based on an establishment's philanthropic efforts.

Burger King launches another wave of menu items

The chain is now offering turkey burgers for the first time ever.

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.

How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Yum! Brands CEO: Innovation and value necessary for today's economy

by Alicia Kelso — Editor, QSRWeb.com

Novak says the two biggest risks in the food business today are food safety and social media.

Wendy's continues to support coffee program despite breakfast pullback

by Alicia Kelso — Editor, QSRWeb.com

CFO says QSR space is more competitive than ever this year.

Dunkin' CFO: Beverages are the 'holy grail' of profitability

by Alicia Kelso — Editor, QSRWeb.com

Company is currently working on a mobile loyalty program to launch this year.

Updated: NYC soda ban tossed by judge; city plans appeal

Opponents called proposal a "publicity stunt;" Mayor Bloomberg vows an appeal.

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Pretzel bread proves to have QSR potential

by Alicia Kelso — Editor, QSRWeb.com

Blimpie exec says breads are fun to innovate with and it is now easier to implement novelty offerings.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.