Why Dairy Queen added virtual reality to training program

Kim Brastad of Dairy Queen revealed at this year's Restaurant Franchising & Innovation Summit in Dallas that the chain has rolled out a new learning management system that allows employees to practice virtually preparing food and serving customers before doing it in real life.

"It really helps put them at ease so they get a little bit of virtual practice before they actually head into the grill area or the chill area and then work with their manager or trainer on the hands-on portion of the training," she said during in an interview with Tim Tang of Hughes. 

The next step, Brastad said, will be gamification. Watch the video to hear all about it.

Register here for the 2018 Franchising & Innovation Summit, April 9-11 in Louisville.


Topics: Customer Service / Experience, Systems / Technology

Companies: Hughes


Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Ichor Restaurant Group CEO: 'Technology touches all aspects of our business'

Jeff Bradbury- Hughes interview with Brian Bailey- Ichor

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.

Sponsored by: Hughes

Quiznos VP: 'Big data key to growing brand'

Quiznos VP: 'Big data key to growing brand'

Big data is where it's at when it comes to must-have marketing technology, said Chris Ruszkowski, VP of marketing for Quizno's.

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Freshii marketing VP chats about the brand's love of technology, social media and Drake

Melissa Gallagher, Freshii VP of marketing, chats about the variety of marketing techniques that the chain uses to get stand out among its competitors.

Fast Casual Top 100 winners honored at annual gala

Fast Casual Top 100 winners honored at annual gala

The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.

Mazzio's CEO: 'Today's generation wants to learn in a new way'

Mazzio's CEO: 'Today's generation wants to learn in a new way'

Millennials have changed the way Mazzio's trains employees.

Sponsored by: Hughes

PR guru shares tips to saving your brand from a crisis

PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

Summit summations: Dallas event delivers Texas-sized dividends

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Cousins Subs VP lays out growth plans

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.


Related Content


Latest Content

Request information from

Hughes

Already registered? Login Now

*
*
*
*
*

By clicking the button above, you agree to our Terms of Service and Privacy Policy. Your information will NOT be shared with anyone other than this company.

Subscribe for QSR trends & news


QSR Industry News

Resources

Quick Service Restaurant Trends

Features

Restaurant leadership stress: Save yourself, save your staff