Technology

Deliverect, DataCandy partner for loyalty

Photo: Adobe Stock

May 14, 2026

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Deliverect has partnered with loyalty and gift card provider DataCandy to allow quick service and enterprise restaurant operators to reward customers through first-party digital ordering channels.

The integration links Deliverect's digital ordering platform with DataCandy's loyalty engine. The move aims to help multi-unit operators build direct relationships with guests on their own websites and apps, rather than relying on third-party marketplaces where customer data is often inaccessible to the brand, according to a press release.

Under the system, orders processed via Deliverect's web, app, kiosk and in-store channels are automatically linked to DataCandy loyalty profiles. This allows customers to earn and redeem points across all owned channels while providing operators with a unified view of guest behavior.

"Every first-party order is an opportunity for a restaurant to show a customer they are valued," Ben Jackson, VP of direct sales at DataCandy, said in the release. "By connecting Deliverect's ordering platform directly to our loyalty engine, we're helping operators turn their owned channels into the most personal, most rewarding way for guests to order."

The companies said the integration removes operational friction by eliminating the need for staff to manually reconcile points between systems. By linking specific order details with loyalty profiles, restaurants can transition from generic discounts to personalized offers based on actual ordering habits.

"It's a privilege to partner with a recognized leader like DataCandy, trusted by thousands of merchants to power their loyalty and gift card programs," Don MacMillan, head of partnership for North America at Deliverect, said in the release. "Loyalty only works when it's effortless, for the guest and for the operator. This integration makes that possible across every first-party channel a restaurant uses."

The integration is available to all Deliverect and DataCandy customers.