Food & Beverage

Dunkin’ reunites Spice Girls for new pumpkin spice launch

Photo: Dunkin'

September 8, 2026

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Dunkin' is bringing back its pumpkin season with a nostalgic twist, reuniting Spice Girls Emma "Baby Spice" Bunton and Geri "Ginger Spice" Halliwell-Horner to introduce a fictional sixth member, Pumpkin Spice, played by comedian Rachel Dratch.

"I think Pumpkin Spice was just ahead of her time. Maybe a little too seasonal, but definitely ahead of the curve," Rachel Dratch, aka Pumpkin Spice, said in the release. "She left to focus on lattes, and honestly, I respect that kind of commitment. Getting to bring Pumpkin Spice back with Emma and Geri for Dunkin' was so much fun. It feels like she's finally getting the recognition she deserves."

According to a news release, the campaign spot imagines Pumpkin Spice as the group's devoted, pumpkin-loving sixth member who left pop stardom to pursue her passion for lattes. The trio reunites over Dunkin's pumpkin lineup, which returned Aug. 19 at participating locations nationwide.

To mark the campaign launch, Dunkin' is also offering guests a free medium Pumpkin Spice Signature Latte with a qualifying purchase from 2-6 p.m. local time today.