McDonald's Happy Meals to feature Blip Toys' Squinkies

Beginning March 30, Blip Toys' mini-collectable Squinkies will be the featured toy during a four-week release in the new McDonald's Happy Meals.

Squinkies are 1-inch squishy collectible toys that come in individual bubble containers. Since the product launch in 2010, Squinkies has earned numerous awards and is available in more than 100 countries worldwide.

Blip Toys and McDonald's have partnered to create 32 unique collectible Squinkies toys, each on their own rocking base, for this Happy Meal promotion. Like the original Squinkies, every toy will come in its own specially-sized, themed bubble that kids can pop open to reveal the "surprize inside."

There are four different themes: zoo, fantasy, pets and ocean. Kids can collect elephants, kitties, mermaids and more, as well as four exclusive rare Squinkies characters designed specifically for the McDonald's Happy Meal.

Along with the Squinkies toys, kids will receive mCodes that can be used on HappyMeal.com to unlock virtual Squinkies Surprizes. The Happy Meal website also will feature a Squinkies matching game, hidden Squinkies characters and downloadable activities.

"We're pleased to have Squinkies be a part of McDonald's commitment to raising nutrition awareness among children and parents by partnering with them as a featured toy during this four week Happy Meal Promotion," said Bill Nichols, president/CEO of Blip Toys LLC.

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Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Packaging


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