News

Subway expands marketing, data platform to UK, Ireland, Canada

January 15, 2019

Subway is expanding its license with Mobivity Holdings Corp. to bring print ads, data aggregation and insight engine to restaurants in Canada, Ireland, and the United Kingdom. The expansion follows the success of the program domestically, a news release said, which Mobivity said has yielded a 10x ROI. 

"This is a testament not only to the success Subway has seen through this relationship to date, but also to the growing value in using one-to-one customer data to create more intelligent and informed campaigns both domestically and abroad," Mobivity CEO Dennis Becker said in the release.

The expansion gives Subway's marketing campaigns a global footprint by deploying in roughly 3,000 Canadian restaurants and 2,500 restaurants throughout the U.K. and Ireland. The restaurants will use Mobivity's Receipt technology to put targeted messaging on guests' receipts, while gathering basket-level POS data to reveal trends and insights.

"Over the last few years, our U.S. guests have loved receiving personalized offers based on what they purchased, with each redemption enabling us to give our guests more of what they want," Subway Chief Digital Officer Carissa Ganelli, said in the release. "We are excited to expand this to an international market, and to continue delivering the delicious experiences that our guests expect."

With this expansion, Mobivity is leveraging machine learning within the Recurrency platform to better target and personalize marketing campaigns to Subway guests in over 30,000 restaurants worldwide.