News

'What ya' got for me?': Rewards drive QSR competitive supremacy

January 16, 2019

When it comes to customer love, QSRs that put forth the offers stand to bring forth the most customers, according to a Publishers Clearing House Media Division study of more than 2,600 registered online community members. That's the cold, hard truth when it comes to QSR customer commitment, it's all about the payback.  

In fact, a news release said at its best QSR customer loyalty often extends only as far as the next incentive or reward, making restaurant apps that can dole out the goodies essential to brand success according to the company. In fact, more than half of those surveyed saw these app-distributed perks as key to their business. 

The study looked at the influences on customer behavior produced by incentive-based programs that reward diners for their business. 

"QSRs are in a constant battle for customer acquisition and retention," PCH Media Division General Manager Steve Bagdasarian said in the release. "It's a viscous cycle that never ends because as soon as one brand stops offering an incentive, there is another one to fill its place. QSRs need to focus their efforts on attracting new customers and then making it more attractive for them to stay than to try out the competition."

The report found that customers thought saw coupons as incentive enough to try a new QSR for nearly half of all respondents. Another 20 percent said they'd consider a competing brand if it offered a rewards program.