Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Mobile apps strengthen brand-consumer relationships

A branded mobile app provides a direct link to loyal customers and provides new and powerful customer-level data.

Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

OpenTable introduces app for Facebook sharing

March 1, 2013

OpenTable has launched a new Facebook app, "Places I've Eaten." The new app makes it easy for people to share their dining history, favorite restaurants and…

Dunkin' Donuts mobile app adds support for Apple's Passbook

February 28, 2013

Dunkin' Donuts has added support for Apple's Passbook to its mobile app. Now, guests can add their Dunkin' Donuts Cards to Passbook and pay for food and…

Chick-fil-A, Dunkin' and Sonic earn high customer service scores

February 28, 2013

Based on a study of 10,000 U.S consumers, the Temkin Experience Ratings released the top 12 companies for customer service. The survey included 246 companies…

Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

KFC UK testing mobile ordering service

February 27, 2013

KFC is testing a mobile ordering service in its restaurants located in Woking, United Kingdom. According to Marketing Week, the "click and collect" service…

McDonald's partners with Los Angeles Kings for interactive campaign

February 26, 2013

AEG's Global Partnership division has announced a partnership with McDonald's to launch the Los Angeles Kings' Player of the Month campaign. The Kings are…

Culver's employee's customer service efforts go viral

February 25, 2013

On Feb. 21, a Facebook user named Dan Foecking posted a photo of a Culver's employee in Mundelein, Ill., helping a special needs customer order food. Within…

McDonald's Europe testing wireless charging pads

February 24, 2013

Customers at McDonald's restaurants around Europe can now charge their wireless/mobile devices at their table. According to Know Your Mobile, the chain is…

New app puts restaurant customers in control of music

by Cherryh Cansler — Editor, FastCasual.com

Roqbot allows customers to select the music played while they eat.

Using mobile to differentiate your business and drive profits

With professional retail systems, customers also can perks based on actual accrued purchase amounts, allowing them the flexibility to earn rewards for more…

Burger King shifting to value messaging amidst tight competition

by Alicia Kelso — Editor, QSRWeb.com

Operations coaches now working with restaurant teams to standardize the customer experience across the U.S. system.

Tim Hortons testing electric vehicle charging stations

February 13, 2013

Electric vehicle owners in Oakville, Ontario, are now able to charge their cars during a Tim Hortons visit. The chain has installed its first electric vehicle…

Restaurant.com adds gaming platform to generate customer loyalty

February 13, 2013

Restaurant.com has added gaming features to its website to generate customer loyalty. Restaurant.com's new social loyalty employs Badgeville's Behavior…

Report: Restaurants that focus on customer loyalty will win in slow economy

February 12, 2013

With little to no growth forecasted for the restaurant industry in the next several years and consumer frugality being the "new norm," restaurants will need to…

Emotional engagement is key to driving brand loyalty

February 11, 2013

Emotional engagement is the dominant driver of purchase decisions and brand loyalty now that promotions and discounting have reached saturation levels…

Tim Hortons footing the bill for random customers

February 7, 2013

Tim Hortons Cafe & Bake Shop will celebrate National Random Acts of Kindness Week, Feb. 11-17, by picking up the bill for unknowing guests at the…

Create Your Own App platform available for restauants

February 6, 2013

As more customers use their mobile devices for information, directions, take-out orders and reservations, restaurants using mobile apps to engage with their…