How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Quail Digital upgrades headset system

March 22, 2013

Quail Digital, a wireless headset communication specialist, has extended the bandwidth on its Q Pro 5 drive-thru system. The system now operates on the new…

Localized and personalized top 2013 customer experience trends

March 18, 2013

Empathica Inc., a provider of Customer Experience Management (CEM) solutions to restaurants and other industries, predicts that 2013 will be a pivotal year for…

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.

How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Taco Cabana, Pollo Tropical making solid gains

March 14, 2013

Less than a year since its spin-off from Carrols Restaurant Group Inc., Fiesta Restaurant Group is celebrating record gains as one of the fastest-growing…

Independent delivery service brings QSR food to the people

March 13, 2013

A new food delivery service is bringing McDonald's and Taco Bell orders to residents of Gainesville, Fla.

QSRs add direct customer feedback tool

March 12, 2013

DTT has introduced a new customer feedback tool, SCREAM, that is accessible through DTT's enterprise portal, MyDTT. The new took allows restaurant operators to…

Paytronix adds CRM solution for restaurants

March 12, 2013

Paytronix Systems Inc. has launched a new Data Insights offering that includes a comprehensive CRM solution geared toward the restaurant industry.

Soft economy drives more need for loyalty marketing

March 12, 2013

As the economy continues a slow recovery and brand competition heightens, loyalty marketing has become more important than ever. According to market research…

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Commentary: McDonald's Fish McBites fail to hook consumers

Recent sales performances have shown that customers are now looking for something more than just inexpensive food.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Mobile apps strengthen brand-consumer relationships

A branded mobile app provides a direct link to loyal customers and provides new and powerful customer-level data.

Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

OpenTable introduces app for Facebook sharing

March 1, 2013

OpenTable has launched a new Facebook app, "Places I've Eaten." The new app makes it easy for people to share their dining history, favorite restaurants and…

Dunkin' Donuts mobile app adds support for Apple's Passbook

February 28, 2013

Dunkin' Donuts has added support for Apple's Passbook to its mobile app. Now, guests can add their Dunkin' Donuts Cards to Passbook and pay for food and…

Chick-fil-A, Dunkin' and Sonic earn high customer service scores

February 28, 2013

Based on a study of 10,000 U.S consumers, the Temkin Experience Ratings released the top 12 companies for customer service. The survey included 246 companies…

Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

KFC UK testing mobile ordering service

February 27, 2013

KFC is testing a mobile ordering service in its restaurants located in Woking, United Kingdom. According to Marketing Week, the "click and collect" service…