McDonald's UK invites consumers to scout supply chain

May 14, 2013

McDonald's UK has launched a new program called 'Quality Scouts', which invites members of the public to "go behind the scenes and report back on how some of…

El Pollo Loco adds bilingual mobile surveys to gauge consumer perception

May 10, 2013

On The Spot Systems, a provider of location-specific, real-time mobile surveys, has announced the success of a recent partnership with El Pollo Loco. On The…

Cali Mexican-American restaurant tunes in to animated digital menu boards

May 9, 2013

Peter's El Loco, a California quick service restaurant, has replaced its old-school plastic menu boards with animated dynamic digital signage menu boards from…

Report: Consumers want clean restaurants with menu variety

May 9, 2013

According to a new report from Mintel; cleanliness (96 percent), menu selection and variety (94 percent) and comfortable seating (91 percent) are the most…

Connecting with franchisees and frontline employees to catalyze innovation

Creating more connections with managers, employees and franchise owners who work with customers on a regular basis will inject new perspective into the…

Three Key Considerations When Deploying WiFi In Restaurants

With proper planning, you can securely offer your customers the convenience of a BYOD network.

MEDIAPRO deploying animated digital menu boards in restaurants

May 8, 2013

Covina Burger, a California-based QSR restaurant company, has ditched its plastic backlit menu boards in favor of dynamic digital signage menu boards from…

Wendy's targets Millennial males with late-night deal, concert promotions

May 8, 2013

Wendy's Moonlight Meal Deal has been launched to "meet the needs" of the millennial male demographic. The company cites a new survey conducted by Braun…

Dunkin' Brands: Mobile is the center of marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

Big data is the future of the fast-paced QSR industry, CEO says.

Dunkin' Donuts 'Fresh Brew' model designed to enhance in-store experience

by Alicia Kelso — Editor, QSRWeb.com

May 7, 2013

During Dunkin' Brands' Investor Day, today in Boston, John Costello, president of global marketing and innovation, discussed some of the ways Dunkin' Donuts…

How to optimize your restaurant menu on your website

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.

Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote

Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success. Jeff Fromm, millennial expert and 2013 Fast Casual…

Taco Bell hopes to bring more options to value menu competition

by Alicia Kelso — Editor, QSRWeb.com

The new low-end menu will feature 12 rotating items, all for $1.

KFC plans sampling campaign for new boneless chicken

May 2, 2013

KFC is promoting its new Original Recipe boneless chicken and accompanying "I Ate the Bones" advertising campaign with a "happy hour" promotion. Between 2 and…

Red Book Connect names CEO

May 2, 2013

Red Book Connect, a global service-driven technology solutions company serving the restaurant industry, has appointed Larry A. Abramson as its chief executive…

McDonald's Restaurants of Ohio pushing tourism offers

May 1, 2013

The Office of Tourism Ohio, McDonald's Restaurants of Ohio and Coca-Cola have announced the launch of Discover Ohio To Go, a promotion designed to provide…

Wendy's wooing nocturnal crowd with new promotion

May 1, 2013

In an intensified competition to attract on-the-go consumers at all times of the day, Wendy's has thrown its hat into the late-night space. According to Burger…

Carl's Jr., Hardee's named 'most improved' restaurant chains

May 1, 2013

Sister chains Carl's Jr. and Hardee's have both been recognized with 'most improved' honors from two consumer research firms.

What's new, and what's not, about giving great customer service

Customers have changed in ways that will profoundly impact how you deal with them.

Study: Consumers want e-commerce, loyalty options from restaurants

April 30, 2013

A new survey from EMN8 shows that consumers want the option of ordering food online from their favorite QSRs.