Study: Social media interaction leads to long-term sales increases

October 26, 2012

New research shows that social media interaction between a customer and a brand drives immediate and long-term sales increases. The 2012 LoyaltyOne Social…

Waking up to late night

As QSR and casual dining segments increase their late-night business, fast casual remains absent in this growing space.

Tim Hortons to go contactless by 2013

October 24, 2012

Tim Hortons' Canadian locations will offer a contactless payment option to its customers by the end of this year. According to Market News, the 3,000 outlets…

Panera emerges as consumers' favorite sandwich chain

October 24, 2012

Panera Bread topped the list of Americans' favorite sandwich chains, according to a national study from customer intelligence solution provider Market Force.

3 tips for creating an effective mobile website

Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.

Taco Bell hosting World Series giveaway promotion

October 23, 2012

On the heels of its most successful product launch ever, Taco Bell has partnered with Major League Baseball to give away a free Doritos Locos Taco if any…

Krystal marks 80th anniversary with 25-cent burgers

October 23, 2012

The Krystal Company will kick off its 80th anniversary Oct. 24 with parties at its 350 restaurants throughout the Southeast. On that day, from 11 a.m. to …

White Castle inducts loyal fans into hall of fame

October 23, 2012

White Castle will induct its most dedicated fans, known as "Craver Nation," at its annual Cravers Hall of Fame event Oct. 25 in Columbus, Ohio. The 2012 class…

Jersey Mike's hits mobile marketing milestone

October 23, 2012

Jersey Mike's Subs has signed up the 650,000th member of its Shore Points Rewards loyalty program powered by SkyPop's mobile marketing platform. The milestone…

Technology, value emerge as McDonald's priorities in tight market

by Alicia Kelso — Editor, QSRWeb.com

CEO discusses Q3's soft sales and customer service initiatives, including a greater focus on mobile initiatives.

Burger King launching digital gift card program

October 22, 2012

Giftango Corporation, a digital gift card provider, announced a partnership with Burger King Worldwide to launch the BK digital gift card program.

Quality perception of QSRs gaining ground with casual diners

October 19, 2012

As quick-service chains improve their value and quality to compete with fast casual and casual dining brands, consumer perception about the QSR segment seems…

Cousins Subs marks new opening with year-long giveaway

October 16, 2012

Wisconsin-based Cousins Subs announced the opening of its third Greater Phoenix area location this year, scheduled for Nov. 1. In celebration of Cousins Subs…

Dunkin' Donuts promoting lunch sandwiches through Twitter sweepstakes

October 16, 2012

Dunkin' Donuts is pushing its lunch offerings through its "UpgraDDe Your Sandwich" Twitter sweepstakes.

Commentary: 5 tips to maximize digital menu board ROI

Operators are moving forward in their use of digital menu boards for the cost savings, greater revenues, reduced perceived wait times, flexibility and…

Burger King names winner of Design the Crown contest

October 15, 2012

Burger King has named Juliana Asturias of Bristow, Va., as the grand prize winner of its BK Crown Program's Design the Crown contest.

Wendy's crowdsourcing Facebook for cheeseburger ideas

October 15, 2012

Wendy's Facebook page now includes a "Show Us How You Melt" promotion asking fans to create their own cheeseburger "as good as the brand's new Bacon Portabella…

Chains testing thermal technology to achieve quicker dine-in service

Non-intrusive infrared sensors installed over the waiting line area in the restaurant monitor customers as they wait to order, providing data that identifies…

Sonic adds QR codes to public school fundraising campaign

October 12, 2012

For the fourth year in a row Sonic Drive-In has partnered with DonorsChoose.org to launch the Limeades for Learning campaign with a goal of donating more than…

Wendy's CMO: 'All great brands evolve'

by Alicia Kelso — Editor, QSRWeb.com

Wendy's unveiled a new logo to complement its restaurant and marketing makeovers and will test mobile payments next month.