Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

MICROS implements Isis SmartTap m-commerce app at restaurants

October 2, 2012

MICROS Systems Inc., a provider of information technology solutions for the hospitality and retail industries, has announced the integration of the Isis…

Report: Typical QSR customer is young adult male who dines in

October 2, 2012

Recent demographic analysis from Technomic finds that the typical quick-service restaurant customer is Caucasian, between 25 and 34 years old, accompanied by…

Great American Cookies launches literacy awareness campaign

October 2, 2012

Great American Cookies kicked off National Cookie Month Monday by giving away free chocolate chip cookies to customers all day. The chain is also celebrating…

Dunkin' Brands joins mobile-commerce exchange

October 2, 2012

The Merchant Customer Exchange announced that Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has committed to the mobile-commerce…

Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

Chick-fil-A adds Envysion video business intelligence solution

October 1, 2012

Chick-fil-A has selected Envysion Inc., a Managed Video as a Service (MVaaS) provider, as a video provider. Chick-fil-A will use Envysion to improve…

Burger King partners with mobile game developer for Kids Meal promo

October 1, 2012

ZeptoLab, the developer of the mobile game Cut the Rope, has announced a promotional partnership with Burger King. The promotion will feature exclusive toys…

Survey names Ben & Jerry's as America's favorite ice cream chain

September 28, 2012

A new survey from Market Force Information shows that Ben & Jerry's is America's favorite ice cream chain. The study surveyed more than 7,600 U.S.

Dunkin' Donuts debuts two new pumpkin coffee flavors

September 28, 2012

To celebrate National Coffee Day, which is Sept. 29, Dunkin' Donuts has unveiled its Pumpkin Mocha and Pumpkin White Chocolate coffee and lattes. Available hot…

McDonald's TV channel expands throughout California

September 27, 2012

Seven-hundred McDonald's restaurants in California now feature the "M Channel," a customized television channel created specifically for the company.

Tool allows operators to create custom music mixes

September 26, 2012

Restaurant operators looking for a way to provide custom music mixes at an affordable price have a new solution. ReMix, the newest service from business music…

Cousins' online orders jump 100% after new website launch

September 26, 2012

Wisconsin-based Cousins Subs recently launched a new company website (cousinssubs.com) to coincide with its new marketing campaign, "Better Bread. Better Subs.

QSRs mark National Coffee Day with freebies

September 25, 2012

Both the U.S. and Canada will celebrate National Coffee Day Sept. 29, and a handful of brands are using the opportunity to showcase their signature beverages…

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

McDonald's Canada campaign promotes customer interaction platform

September 25, 2012

McDonald's Canada's new "Our Food. Your Questions" initiative, an interactive digital platform that invites consumers to ask any question about McDonald's food…

McDonald's marks 20th edition of Monopoly game

September 25, 2012

The Monopoly game at McDonald's is back for its 20th edition in nearly 14,000 U.S. restaurants, with one-in-four odds of winning, multiple ways to play and…

Taco Bell launches Live Mas social media promotion

September 25, 2012

Taco Bell's newest promotion plays on the brand's "Live Mas" marketing tagline that debuted in February.

QSRs generate loyalty through new mover marketing programs

by Alicia Kelso — Editor, QSRWeb.com

In the age of digital, targeted marketing packages still garner high response rates.

Sonic kicks off annual public school fundraising program

September 24, 2012

With class in session for students across the country, Sonic Drive-In is re-enrolling its commitment to education with the official launch of the 2012 Limeades…