White Castle feeds American military members for Fleet Week

May 23, 2012

Thousands of sailors, Marines and members of the Coast Guard are celebrating Fleet Week in New York City this week, and will be treated to White Castle sliders…

Carl's Jr., Hardee's Spider-Man promo includes Augmented Reality app

May 22, 2012

Carl's Jr. and Hardee's have a variety of promotions planned for their partnership with Columbia Pictures' theatrical release of The Amazing Spider-Man, in…

Jersey Mike's mobile rewards program signs up 200K in a month

May 21, 2012

Jersey Mike's Subs' new Sub Club Rewards Program yielded 200,000 members nationwide in one month.

Commentary: Customer intelligence drives loyalty

By Ashish Gambhir

Whataburger hosts fundraiser for MDA Summer Camp attendees

May 18, 2012

On May 23, Whataburger Restaurants will celebrate National Burger Month by raising money for the Muscular Dystrophy Association (MDA). From 5 to 8 p.m.…

McDonald's UK testing table service

May 17, 2012

McDonald's is testing table service at some of its 1,200 units throughout the United Kingdom. According to the Daily Mail, servers have been hired as a way for…

TCBY rolls out mobile truck

May 17, 2012

TCBY has launched its new frozen yogurt truck platform in Charlotte, N.C., as part of its strategic expansion. The mobile truck model was rolled out to meet…

Great American Cookies hosts Father's Day baseball promotion

May 16, 2012

To celebrate Father's Day, Great American Cookies is hosting a national contest celebrating the "Great American Dad." From now through May 28, Great American…

Mobile: What your customers are using

by Alicia Kelso — Editor, QSRWeb.com

Panel discusses trends in the table and delivery service spaces as they apply to restaurant strategies.

McDonald's UK launches 'behind the scene's website

May 15, 2012

McDonald's UK is launching a new website, www.WhatMakesMcDonalds.co.uk, this week to provide a "behind the scenes" look at the chain through articles, videos…

Dunkin' Brands testing new American Express mobile feature

May 14, 2012

American Express has launched a mobile offer engine that recommends and ranks relevant merchant offers in real time for U.S. Cardmembers based on their…

Orange Leaf launches custom fro-yo app

May 14, 2012

Orange Leaf Frozen Yogurt has launched My Orange Leaf, (www.myorangeleaf.com), an online microsite and accompanying update to its existing mobile app…

Subway hosting Wounded Warrior alumni for Battleship screening

May 14, 2012

On Tuesday, Subway will offer an exclusive screening to the new movie Battleship for local alumni of the Wounded Warrior Project. The movie officially…

Subway tops consumer poll for 8th year

May 11, 2012

According to the recently released 2012 Harris Poll EquiTrend Study, Subway Restaurants is America's top-rated quick-service restaurant brand. This marks the…

Quiznos overhauls brand, menu

May 11, 2012

Quiznos has launched a new branding campaign, called "QRAVE Quiznos," in addition to menu enhancements, franchisee resources and more.

Jack in the Box adds four items to Value Menu

May 10, 2012

Beginning today, Jack in the Box restaurants are featuring four new items on its value menu, including chicken nuggets with all white meat.

Krispy Kreme invites fans to 75th birthday celebration

May 9, 2012

This year marks the 75th anniversary of Krispy Kreme Doughnuts and, in celebration, the chain is inviting its fans around the world to post a Happy 75th…

Study: Online marketing helps restaurants personalize offers

May 9, 2012

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant…

Is social media part of your marketing mix?

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations…

NRA 2012: Front Flip

Front Flip founder Sean Beckner talks about the new customer engagement platform created to help restaurant operators attract and retain guests. Front Flip was…