Auntie Anne's testing mobile ads with real-time redemption

July 26, 2012

Auntie Anne's Pretzels is partnering with The Coca-Cola Company, Millennial Media and Sparkfly Inc. to pilot a mobile advertising campaign that will offer…

Singapore In-N-Out pop-up stand sells out in 5 minutes

July 26, 2012

In-N-Out Burger's cult following has extended well beyond U.S. borders. The chain's pop-up stand in Singapore sold out of burgers within five minutes of making…

Arizona McDonald's to host backpack giveaway for schoolchildren

July 24, 2012

McDonald's restaurants throughout greater Phoenix and northern Arizona will host Backpack Saturday at 8 a.m. July 28. During the event, 20,000 backpacks will…

McDonald's new menu platform spotlights lower-calorie offerings

July 23, 2012

McDonald's USA is introducing this week its "Favorites Under 400 Calories" – a new menu platform featuring existing food and beverage choices at restaurants…

Subway NZ hosting gift card design competition

July 20, 2012

Subway New Zealand has introduced an "Our Card's Your Canvas" competition encouraging fans to design their own Subway gift card.

Popeyes' updated website includes social media portal

July 19, 2012

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., launched its redesigned website today at www.popeyes.com. The updated site includes improvements…

Boardwalk Fresh Burgers and Fries launches mobile loyalty program

July 19, 2012

Cardagin Networks Inc., a provider of Mobile Relationship Management (MRM) platforms, has announced that it has partnered with Boardwalk Fresh Burgers and…

Chick-fil-A responds to 'anti gay' Facebook criticism

by Alicia Kelso — Editor, QSRWeb.com

Brand's Facebook page dominated by this conversation.

Chick-fil-A president's comments ignite Facebook firestorm

by Alicia Kelso — Editor, QSRWeb.com

July 18, 2012

The latest reports showing Chick-fil-A's financial commitment to organizations that are considered anti-gay have ignited plenty of controversy and calls for a…

Dairy Queen's Miracle Treat Day ready for seventh year

July 18, 2012

Dairy Queen restaurants in the U.S. and Canada are preparing for the company's annual Miracle Treat Day July 26.

Revel Systems unveils integrated POS for food trucks

July 17, 2012

Revel Systems, a provider of iPad point-of-sale (POS) solutions has announced the release of an iPad-based restaurant POS system specially designed for food…

KFC, Comedy Central team up for Millennial-based promotion

July 17, 2012

Comedy Central has teamed up with KFC to create an original digital series and contest "Growing Up and Getting Out."

Wendy's new mobile app offers customized calorie counting

Guests can store their favorite meal selections for future reference.

Listen, learn and leverage

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

The voice of the consumer is louder and more far-reaching than ever thanks to the proliferation of the Internet and social media. For fast casual operators…

Report: Burger King has fastest growing fan base on Facebook

July 16, 2012

A new report from social-benchmarking company Unmetric highlights the social media efforts of the top 16 quick-service restaurants, identifying the brands that…

Philadelphia area McDonald's raising money for libraries

July 16, 2012

McDonald's Restaurants of the Greater Philadelphia Region have announced the return of the Ronald McDonald Summer Library Tour. The objective is to raise money…

The service sucked, but that new logo looks great

by Nate DaPore — President and CEO, PeopleMatter

A great marketing campaign is only part of the equation for a successful business.

Will Instagram become a more effective marketing tool than Facebook?

by Alicia Kelso — Editor, QSRWeb.com

Brands are stepping up their photo-based campaigns.

Delphi Display Systems introduces new wireless headset system

July 10, 2012

Delphi Display Systems Inc. has announced the launch of its Insight Inform wireless drive-thru headset system, which is the latest component of Delphi's…

A new frontier: Desktop dining

by Darrel Suderman — President, Food Technical Consulting

The opportunity for new product and packaging innovation in the Desktop Dining category has never been greater.