Burger King testing mobile payments

June 14, 2012

Burger King Corp. has announced the launch of its BK Mobile Crown Card pilot program with mobile commerce enabler Firethorn Mobile Inc.

Tim Hortons Camp Day raises record $11 million

June 12, 2012

Tim Hortons guests and restaurant owners raised a record $11 million for this year's Camp Day, which will help send more than 15,000 kids from economically…

Chick-fil-A plans 8th annual Cow Appreciation Day

June 12, 2012

On July 13, Chick-fil-A restaurants nationwide will give away free meals to any customer who is fully dressed as a cow.

Burger King hosts Design the Crown contest for trip to Legoland

June 11, 2012

Burger King's BK Crown Program is hosting a new Design The Crown contest for kids ages 6-12. participants are invited to design their own Burger King Crown for…

Restaurants using iPad kiosks for customer loyalty

June 11, 2012

Tablets are replacing traditional restaurant loyalty cards in a new partnership between FavoriteEats and MokiMobility, a cloud-based mobile device management…

How QSRs can gain maximum benefit from digital menu boards

Having digital menu boards instills a perception of technology leadership in the minds of today's technology savvy consumer.

Taco Bell's Cantina Bell menu set for official launch

June 6, 2012

After months of testing and the launch of a special website, Taco Bell announced today that it will officially launch its new Cantina Bell menu nationwide on…

McDonald's Canada offers transparency with new website

June 6, 2012

McDonald's Canada has launched a new and interactive online platform at www.mcdonalds.ca/yourquestions as part of an initiative to be more transparent about…

McDonald's names Equipment Supplier of the Year

June 5, 2012

McDonald's has named HM Electronics Inc. (HME) as its 2011 Equipment Supplier of the Year. The award is presented annually to the equipment supplier that makes…

Sonic anticipates sales bump from service, marketing initiatives

June 4, 2012

Sonic Corp. has announced that estimated systemwide same-store sales for the fiscal third quarter, which ended May 31, increased 2.8 percent. Same-store sales…

White Castle plans parfait launch

May 31, 2012

White Castle's Craver Nation loyalty program is hosting a "Slider Bombing" promotion, where fans can take pictures of other people and replace their head with…

Drive-thru usage up, speed of service down

by Alicia Kelso — Editor, QSRWeb.com

Chains add technology, double lanes to expedite orders.

Taco Cabana continues remodeling initiative, adds table service

May 25, 2012

San Antonio, Texas-based Taco Cabana will celebrate the opening of a new restaurant location in its hometown. The location continues the brand's year-long…

Popeyes lifted by national marketing, promotional offerings

by Alicia Kelso — Editor, QSRWeb.com

Recent limited time offerings have set sales records.

McDonald's names new APMEA president, London Olympic staff

May 24, 2012

McDonald's has announced that Dave Hoffmann, 44, currently senior vice president for Restaurant Support in McDonald's Asia/Pacific, Middle East and Africa…

McDonald's Channel to add mobile gaming component

May 23, 2012

Andover Games LLC, a mobile game developer, has announced that it has entered into a three-year agreement with Meteor Group to be its first sales partner in…

White Castle feeds American military members for Fleet Week

May 23, 2012

Thousands of sailors, Marines and members of the Coast Guard are celebrating Fleet Week in New York City this week, and will be treated to White Castle sliders…

Carl's Jr., Hardee's Spider-Man promo includes Augmented Reality app

May 22, 2012

Carl's Jr. and Hardee's have a variety of promotions planned for their partnership with Columbia Pictures' theatrical release of The Amazing Spider-Man, in…

Jersey Mike's mobile rewards program signs up 200K in a month

May 21, 2012

Jersey Mike's Subs' new Sub Club Rewards Program yielded 200,000 members nationwide in one month.

Commentary: Customer intelligence drives loyalty

By Ashish Gambhir