Technology, value emerge as McDonald's priorities in tight market

by Alicia Kelso — Editor, QSRWeb.com

CEO discusses Q3's soft sales and customer service initiatives, including a greater focus on mobile initiatives.

Hardee's adds ribeye steak to breakfast menu

October 22, 2012

Hardee's has added another biscuit sandwich to its breakfast menu. The new ribeye steak, egg and cheese biscuit is now available at all Hardee's locations and…

Crawfish returns to the Popeyes' menu

October 22, 2012

Popeyes Louisiana Kitchen has brought back its popular limited-time offering of crawfish for its 4th annual Crawfish Festival. From today through Nov. 25, the…

Burger King partners with Nintendo for Wii U giveaway

October 22, 2012

Burger King restaurants are offering guests the chance to win a Wii U system, the new gaming and entertainment system from Nintendo that launches on Nov. 18.

Jack in the Box adds chili cheese curly fries to menu

October 22, 2012

Jack in the Box restaurants have added a new snack offering to the menu – chili cheese curly fries.

Burger King launching digital gift card program

October 22, 2012

Giftango Corporation, a digital gift card provider, announced a partnership with Burger King Worldwide to launch the BK digital gift card program.

Wendy's names new digital agency of record

October 19, 2012

Wendy's has named VML as its digital agency of record to help with the company's goal of "exploding in the digital space."

Burger King Latin America launches Nescafé specialty coffees

October 19, 2012

To meet the growing global demand of specialty coffee consumption, Burger King has launched new specialty coffee menu items in the Latin America and Caribbean…

Quality perception of QSRs gaining ground with casual diners

October 19, 2012

As quick-service chains improve their value and quality to compete with fast casual and casual dining brands, consumer perception about the QSR segment seems…

NRA seeking applicants for community service efforts

October 19, 2012

Charitable contributions from the restaurant industry are estimated to amount to up to $3 billion annually, and more than nine out of 10 restaurants are…

Burger King introduces Holiday Sweets menu

October 18, 2012

Burger King today introduced its Holiday Sweets menu, including a Gingerbread Cookie Sundae, Gingerbread Cookie Shake and Cinnabon Minibon Rolls.

Jack in the Box hosting holiday fundraiser for Big Brothers Big Sisters

October 18, 2012

Jack in the Box restaurants today launched a holiday fundraiser benefitting Big Brothers Big Sisters. For $1, plus tax, guests may purchase a limited-edition…

How to Take Interactive Apps Beyond Entertainment to Info and Sales

Informational applications can influence the customer experience.

Sonic gets a sales bump from multiple daypart promotions

by Alicia Kelso — Editor, QSRWeb.com

The chain's product pipeline in 2013 will include unique products that will be featured through a national campaign.

White Castle's $25K party package to benefit autism research

October 17, 2012

For the first time, White Castle is set to cater holiday parties with its new Crave Pallet that features 6,912 Sliders. Two Crave Pallets are available for…

Long John Silver's introduces new tagline: 'That's What I Like'

October 17, 2012

Long John Silver's has introduced a new ad campaign and tagline, "That's What I Like."

Dairy Queen offering limited time $5 meal

October 17, 2012

Dairy Queen will feature the new Choco Mint Brownie as its Blizzard of the Month for November. The offering includes mint, brownie pieces, choco chunks and…

Tim Hortons named corporate partner of Mid-American Conference

October 16, 2012

Tim Hortons Cafe & Bake Shop announced that it has reached an agreement to become an Official Corporate Partner of the NCAA Division I Mid-American…

Operators to learn about word-of-mouth marketing in the 'social age'

October 16, 2012

Attendees of the Fast Casual Exec Summit will learn how to inspire customers to "talk up" their brands via social media.

Cousins Subs marks new opening with year-long giveaway

October 16, 2012

Wisconsin-based Cousins Subs announced the opening of its third Greater Phoenix area location this year, scheduled for Nov. 1. In celebration of Cousins Subs…