Marketing News & Media

Yum! Brands honored for World Hunger Relief efforts

October 8, 2012

In partnership with the U.S. Department of State, World Food Program USA honored David Novak, chairman and CEO of Yum! Brands, and Christina Aguilera, United…

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Marketing departments going for the jugular

by Alicia Kelso — Editor, QSRWeb.com

Ads, menu items are outwardly trying to one-up the competition.

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McDonald's, Dunkin' trademark moves heat up coffee wars

October 5, 2012

In September, McDonald's filed a U.S. trademark registration for its name to cover ground and whole-bean coffee. According to Burger Business, this move likely…

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Michigan White Castle units introduce autism awareness campaign

October 5, 2012

Autism Speaks and White Castle System Inc. announced their "White Castle is Listening," a statewide pledge by the chain to help raise awareness of Autism…

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Dunkin' K-Cups now available in California Baskin-Robbins shops

October 5, 2012

Participating Baskin-Robbins shops in California are now offering Dunkin' Donuts K-Cup packs for use with the Keurig single brewing system. This marks Dunkin…

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Taco Bell launches social media campaign to end hunger

October 5, 2012

From now through Oct. 18, Taco Bell's Feed the Beat program – which supports up-and-coming musicians – is partnering with @TacoBell to spread the word about…

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Cinnabon sending care packages to deployed soldiers

October 5, 2012

Cinnabon Inc. is partnering with Operation Gratitude for its third annual "Hugs from Home" campaign to send care packages to deployed U.S. soldiers.

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My name is Bo: Why Arby's will come back

by Erle Dardick — CEO, Monkeymedia

I saw this ad today and just had to write this post. I love it for it's simplicity, elegance and boldness. Watch this....

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Taco Bell closing perception gap on Chipotle

October 4, 2012

Earlier this week hedge fund investor David Einhorn announced he was shorting Chipotle in part because of perception gains made by Taco Bell. Einhorn has been…

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Tasti D-Lite debuts fall flavors

October 4, 2012

Tasti D-Lite has launched two new limited-time fall flavors. Apple Pie and Pumpkin Pie will be available through mid-November. Tasti D-Lite is also offering…

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Yum! Brands launches employee volunteer program

October 4, 2012

Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has launched a global initiative aimed at empowering the company's more than 1.4 million associates to…

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Dunkin CEO optimistic about mobile initiatives

by Alicia Kelso — Editor, QSRWeb.com

During Wells Fargo Securities Summit, Nigel Travis touts product pipeline, K-cup promotions.

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Arby's apologizes to the State of Iowa

October 3, 2012

Arby's new ad campaign, "Slicing Up The Truth About Freshness," has offended some Iowa residents and has prompted an apology and a revised commercial from the…

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McDonald's restaurants host children's toothbrush collection drives

October 3, 2012

In honor of National Dental Hygiene Month, McDonald's Restaurants in Philadelphia are holding toothbrush collection drives throughout October. As part of the…

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QSRs introduce Halloween-themed treats

October 3, 2012

Plenty of QSRs are taking advantage of the Halloween marketing calendar with themed product launches available through October.

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Burger King Scholars Program launches fall fundraiser

October 3, 2012

Burger King's charitable arm, The McLamore Foundation, has launched its annual fall fundraiser in support of the company's Scholars Program.

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Subway introduces sandwich-inspired chopped salads

October 3, 2012

Subway welcomed October with the launch of its new Tuscan Chicken Melt. Footlongs of the new sandwich are available for $6.

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Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

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Arby's rebranding as part of continued turnaround efforts

by Alicia Kelso — Editor, QSRWeb.com

Company focused on product pipeline to complement new ad campaign.

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Doc Popcorn raising money for breast cancer prevention efforts

October 2, 2012

In conjunction with Breast Cancer Awareness Month and National Popcorn Popping Month, Doc Popcorn has announced the launch of its "Popping for Pink" campaign.

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