Marketing News & Media
4 Facebook factors to face down for maximum brand impact
by Seshu Madabushi — Founder & CEO, mKonnekt
With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…
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Captain D's names CMO
January 17, 2017
Captain D's has named former Papa John's, Arby's and Pizza Hut marketing executive, Bob Kraut to its top marketing spot, according to a news release. As the…
read nowThe 'Castle' will seat you now …
January 13, 2017
True love — American-style — according to White Castle equals little square burgers. To that end, the chain has opened reservations for its 26th annual…
read nowArby's brings Nebraska something 'deer' to its cornhusking heart
January 12, 2017
Nebraskans can sure make a stink when there is the potential for venison on the dinner table. Just ask Arby's leadership.
read nowNestle Toll House Cafe by Chip pushes sweet and salty in season of love
January 12, 2017
The Café by Chip chain is tapping into the widespread yearning this time of year for customers to seek sweets for their sweeties, by rolling out a line-up of…
read nowWendy's LTO gets right to the meat
January 12, 2017
In a nod to meat-lovers, Wendy's 4 for $4 Meal LTO can now be ordered with the chain's Double Stack sandwich crammed full of a quarter-pound of beef, according…
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World's oldest QSR rebrands, expands in US
by S.A. Whitehead — Food Editor, Net World Media Group
The time may never be more ripe for 118-year-old Yoshinoya to hit a growth spurt in the U.S. The brand's U.S. CEO offers insight into what's coming as the…
read nowDel Taco kicks off year with cash- and calorie-saving deals
January 11, 2017
Del Taco is pushing its turkey tacos and other so-called "Eat Well with Del" items this new year as great ways for those who've resolved to either save…
read nowRocky Mountain High Brands expanding sales internationally
January 10, 2017
Rocky Mountain High Brands is expanding internationally with sales locations in Hong Kong and Shanghai. The health conscious food and beverage concept…
read nowFishbowl links with Android Pay for easy loyalty and coupon redemption
January 10, 2017
Fishbowl, a customer engagement platform provider for the restaurant industry, has announced an integration with Android Pay to provide easy loyalty, coupon…
read nowIce cream brands scoop out year's new flavors
January 5, 2017
Winter can't freeze the ice cream-centered QSRs out there from churning out new flavors and other enticements to lure even the frostiest amongst us off the…
read nowEl Pollo Loco campaign makes LA connection
January 5, 2017
L.A. ... for Gladys Knight and the Pips, it just proved "too much for the man." While Wang Chung could only manage to "live and die" there. But to fire-grilled…
read nowTaco Bell CMO sole restaurant industry player on NRF Top 25 list
January 5, 2017
Taco Bell Chief Marketing Officer Marisa Thalberg was the only restaurant industry leader named to the National Retail Federation's 2017 list of 25 people…
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Why Dominos and Papa John's sales are up in a food service downturn
by Jennifer Wiebe — Marketing Manager, Speedline Solutions
Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.
read nowTaco Bell responds to customers with New Year's resolutions
January 4, 2017
Taco Bell is kicking off 2017 with a series of "resolutions" to its customers and employees, reflecting the kind of brand responsiveness increasingly demanded…
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Freshii's devilish promo rewards customers for ditching QSR gift cards
by S.A. Whitehead — Food Editor, Net World Media Group
The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…
read nowDunkin' goes deep (south) with help from Drew Brees
January 4, 2017
Dunkin' Donuts has partnered with New Orleans Saints Quarterback Drew Brees and existing franchisee, Vik Patel, to develop up to 69 sites in New Orleans, Baton…
read nowCulver's pays melty homage to the pride of Wisconsin
January 3, 2017
Already renowned for its frozen custard, Culver's is hanging its hat on dairy again to kick off the new year. According to a news release, the chain in…
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The lucky 13: Twitter features to maximize restaurant marketing
by Seshu Madabushi — Founder & CEO, mKonnekt
Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…
read nowDollar dogs at Hot Dog on a Stick this January
December 29, 2016
Hot Dog on a Stick is offering $1 turkey or veggie dogs every January Tuesday as part of a customer appreciation promotion that incorporates social media and…
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