Marketing News & Media

KFC creates 'extreme' bobsled video for new campaign

February 20, 2014

The latest #HowDoYouKFC video, as part of KFC's new marketing campaign, features Team USA Bobsled brakeman Jim Carriel, and retired Team USA Bobsled pilot…

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Sonic strengthens dessert lineup

February 20, 2014

Sonic Drive-In has introduced six new Master Blast flavors, including triple chocolate, turtle pecan, pineapple upside down, banana split, chocolate chip…

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McDonald's franchisee gears up for World Cup

February 20, 2014

Arcos Dorados Holdings Inc., McDonald's largest franchisee, is gearing up for the World Cup with the launch of the first of many planned in-store promotions.

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The kitchen's open: Consumers influencing restaurant design

by Alicia Kelso — Editor, QSRWeb.com

Consumers now want to see their food being made and who is making it; it gives them a comfort level.

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Carl's Jr., Hardee's bring back charbroiled cod offerings

February 19, 2014

Just ahead of the Lenten season, Carl's Jr. and Hardee's have brought back their charbroiled Atlantic cod fish sandwich, and have also added a new charbroiled…

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Peru McDonald's gets playful with oversized counter installation

February 19, 2014

A McDonald's in Peru is encouraging customers to relive their childhood with the installation of an oversized ordering counter. According to FoodBeast, the…

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Report shows improvement in restaurants' marketing efforts

February 19, 2014

New data from Technomic's Consumer Brand Metrics shows there has been improvement in some chains' performance that may have been boosted by their marketing…

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McDonald's co-op names new agency of record

February 19, 2014

Moroch Partners announced it has won the Ohio Valley Co-op business for McDonald's following a national client-led strategic and creative review.

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Wienerschnitzel jazzes up chili cheese fries

February 18, 2014

Wienerschnitzel has given a makeover to its Chili Cheese Fries, introduced two new flavors at participating locations — the Pastrami Chili Cheese Fries and the…

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Sonic expands premium chicken lineup

February 18, 2014

Sonic Drive-In has introduced a new Honey Mustard & Swiss Chicken Sandwich and has also announced the return of the Asiago Caesar Chicken Club Sandwich to…

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Krispy Kreme translates signature coffee into doughnut lineup

February 17, 2014

Krispy Kreme has rolled out two new coffee-inspired doughnuts, including the Mocha Kreme doughnut and the Caramel Coffee Kreme doughnut.

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McDonald's launches new campaign focused on breakfast

February 17, 2014

McDonald's has unveiled a new integrated advertising campaign in the Boston and Rhode Island markets, in partnership with Good Morning Boston and Good Morning…

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Subway teams up with Muppets for new campaign

February 17, 2014

Subway has added the Muppets to its roster of "Famous Fans" with a new "Muppisode" that debuted exclusively online Feb. 14.

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Tim Hortons Café & Bake Shop unveils single-serve options

February 17, 2014

Tim Hortons Cafe & Bake Shop coffee has introduced RealCup single-serve capsules for one-cup coffee that is compatible with Keurig K-Cup single-serve…

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Dunkin' Donuts packaged coffee partners with Hungry Girl brand

February 17, 2014

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, has announced a partnership with Hungry Girl Lisa Lillien.

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Marketing through the 'attitude of gratitude'

by Alicia Kelso — Editor, QSRWeb.com

Oftentimes a distributor will offer additional tools to help you grow your business, such as table tents or menu analysis.

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Taco Bell awards $60K in educational scholarships

February 14, 2014

The Taco Bell Foundation for Teens will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell…

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