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Marketing News & Media

Krispy Kreme adds hugs and kisses doughnuts to Valentine's lineup

January 28, 2014

Krispy Kreme Sprinkled Heart, Valentine Sprinkles, Chocolate Iced Heart, and new Hugs and Kisses doughnuts are available now through Feb. 15 at participating…

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How to get customers to sign up for your loyalty program

About 12 to 15 percent of a company's most loyal customers contribute 55 to 70 percent of total sales.

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Dunkin' Donuts launches national DD Perks loyalty program

January 27, 2014

Dunkin' Donuts today launched a new national DD Perks Rewards program, offering guests points toward free beverages for every visit they make at participating…

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Wendy's adds ciabatta for Mediterranean-inspired premium burger

January 27, 2014

Wendy's has introduced a premium Ciabatta Bacon Cheeseburger, inspired by Mediterranean cuisine.

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Popeyes' largest franchisee hosts Muscular Dystrophy fundraiser

January 27, 2014

Sailormen Inc., Popeyes Louisiana Kitchen's largest domestic franchisee, is hosting its 2014 "Appetite for a Cure" campaign to benefit the Muscular Dystrophy…

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Three ways brands can get a handle on negative comments

How you handle one comment has a ripple effect on how other customers perceive your brand.

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Pineapple Teriyaki among White Castle's new grilled chicken Sliders

January 24, 2014

White Castle has announced its new grilled chicken Slider lineup, including savory and bacon and cheddar, as well as the new chicken parmesan and pineapple…

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Illinois Restaurant Association marks 100th year

January 24, 2014

The Illinois Restaurant Association, a non-profit organization dedicated to improving the restaurant and hospitality industry in Illinois, is celebrating its…

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Tim Hortons launches interactive Timbit Me contest

January 24, 2014

Tim Hortons is inviting Canadians to build personalized Timbit avatars using the Timbit Me online tool for a chance to win prizes, including free coffee and…

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Subway teams up with Michelle Obama to push healthier kids' meals

January 24, 2014

First Lady Michelle Obama announced Thursday that Subway restaurants have joined the Partnership for a Healthier America in a three-year commitment to promote…

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McDonald's outlines adjustments to win back 'customer relevance'

Executives admit the pace of menu introductions overcomplicated restaurant operations last year.

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Roy Rogers adds Gold Rush-topped LTO sandwich

January 23, 2014

Roy Rogers Restaurants has introduced the Gold Rush Hot Ham N Cheese sandwich for a limited time.

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Taco Bell introduces two new Loaded Grillers

January 23, 2014

Starting today, Taco Bell has added two new Loaded Grillers flavors to the menu — Chipotle Ranch Chicken and Chili Cheese Fries.

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New creative agency aims to get Arby's 'back into the conversation'

January 22, 2014

Arby's Restaurant Group Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and…

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Tim Hortons commissions song from Sidney Crosby ad

January 22, 2014

Due to popular demand, Tim Hortons has commissioned a full-length version of the song "Let's Run" — which is featured in the brand's commercial starring NHL…

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Dunkin' Donuts introduces branded coffee creamers

January 21, 2014

Dunkin' Donuts and WhiteWave Foods, a consumer packaged food and beverage company, announced today a licensing agreement to introduce Dunkin' Donuts Coffee…

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Dairy Queen invites Seattle Seahawks, Denver Broncos to celebrate victories

January 21, 2014

Dairy Queen has invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship win at their local Dairy Queen…

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McDonald's launches social media campaign ahead of Sochi Olympics

January 21, 2014

Sochi 2014 marks McDonald's 10th consecutive Olympic Games as the "Official Restaurant," and to celebrate the chain has launched a new social media campaign…

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Popeyes' parent company changes corporate name

January 21, 2014

Atlanta-based AFC Enterprises Inc. (NASDAQ symbol "AFCE") announced today that it has changed its corporate name to Popeyes Louisiana Kitchen Inc. and its…

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Farmer Boys raises $42K for children's hospital

January 20, 2014

Farmer Boys presented a check to Loma Linda University Children's Hospital in the amount of $42,133.63 last week as part of the chain's 13th annual in-store…

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