McDonald's outlines adjustments to win back 'customer relevance'

Executives admit the pace of menu introductions overcomplicated restaurant operations last year.

Roy Rogers adds Gold Rush-topped LTO sandwich

January 23, 2014

Roy Rogers Restaurants has introduced the Gold Rush Hot Ham N Cheese sandwich for a limited time.

Taco Bell introduces two new Loaded Grillers

January 23, 2014

Starting today, Taco Bell has added two new Loaded Grillers flavors to the menu — Chipotle Ranch Chicken and Chili Cheese Fries.

New creative agency aims to get Arby's 'back into the conversation'

January 22, 2014

Arby's Restaurant Group Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and…

Tim Hortons commissions song from Sidney Crosby ad

January 22, 2014

Due to popular demand, Tim Hortons has commissioned a full-length version of the song "Let's Run" — which is featured in the brand's commercial starring NHL…

Dunkin' Donuts introduces branded coffee creamers

January 21, 2014

Dunkin' Donuts and WhiteWave Foods, a consumer packaged food and beverage company, announced today a licensing agreement to introduce Dunkin' Donuts Coffee…

Dairy Queen invites Seattle Seahawks, Denver Broncos to celebrate victories

January 21, 2014

Dairy Queen has invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship win at their local Dairy Queen…

McDonald's launches social media campaign ahead of Sochi Olympics

January 21, 2014

Sochi 2014 marks McDonald's 10th consecutive Olympic Games as the "Official Restaurant," and to celebrate the chain has launched a new social media campaign…

Popeyes' parent company changes corporate name

January 21, 2014

Atlanta-based AFC Enterprises Inc. (NASDAQ symbol "AFCE") announced today that it has changed its corporate name to Popeyes Louisiana Kitchen Inc. and its…

Farmer Boys raises $42K for children's hospital

January 20, 2014

Farmer Boys presented a check to Loma Linda University Children's Hospital in the amount of $42,133.63 last week as part of the chain's 13th annual in-store…

McDonald's expands mobile app to Sacramento, Nevada markets

January 20, 2014

McDonald's customers throughout Sacramento, Stockton and Modesto, Calif., and Lake Tahoe and Truckee and Northern Nevada areas can now download the new, free…

KFC taps X Games gold medalist for new marketing spot

January 20, 2014

As part of its new #HowDoYouKFC marketing campaign, KFC has launched a new TV ad featuring X Games Moto gold medalist Bryce Hudson. The spot features Hudson…

Dunkin' partnering with Liverpool Football Club

January 17, 2014

Dunkin' Brands Group has agreed to a multi-year marketing partnership with Liverpool Football Club to support global expansion of both its brands, Dunkin…

NRA: Embracing technology, menu trends key in 2014

by Cherryh Cansler — Editor, FastCasual.com

The industry will employ 13.5 million in 990,000 units, and restaurant job growth will outpace the overall job growth rate.

Front Flip hits million mobile users

January 16, 2014

Front Flip, a loyalty marketing program for restaurants, retailers, convenience stores and consumer packaged-goods companies, announced it has reached …

Ameritest releases Top 5 QSR ads of 2013

January 16, 2014

Ameritest today announced the selection of its Top Five QSR Ads of 2013. The list, which was developed using Ameritest's AdStandings syndicated advertising…

Taco Bell taps celebrities to present brand facts via YouTube

January 16, 2014

Taco Bell published its version of "25 Facts About Me" on YouTube Wednesday, featuring the song "Without You" by Dillon Francis featuring Totally Enormous, and…

Subway tops QSR perception list again, Burger King moves into top 5

January 16, 2014

For the third year in a row, Subway topped YouGov BrandIndex's annual rankings of the best perceived QSRs, generating 29.4 points in the 2013 rankings, ahead…

Seattle's Best Coffee launches single-cup retail line

January 15, 2014

Seattle's Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products to build on its roast & ground packaged coffee…

Subway turns to gifs to promote JanuANY deal

January 15, 2014

Earlier this week, Subway promoted its JanuANY campaign, offering signature Footlong subs for $5, through custom gifs on Twitter. The #JanuANY conversation…