Marketing News & Media
Papa John's stops advertising on Rush Limbaugh program
April 2, 2012
About 65 companies have stopped airing their ads on The Rush Limbaugh Show following the talk show host's late February attacks on a female Georgetown law…
read nowKate Upton ad gives Carl's Jr. and Hardee's a major branding boost
April 2, 2012
CKE Restaurants brands Carl's Jr. and Hardee's have received a social media lift since debuting the Southwest Patty Melt commercials starring 2012 Sports…
read nowWendy's COO retiring this month
April 2, 2012
Steve Farrar, who had been named Wendy's chief of North American operations in April 2008, and chief operating officer for the company shortly thereafter, has…
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Brands get nostalgic in updating to Facebook Timeline
by Alicia Kelso — Editor, QSRWeb.com
Chains need to take advantage of the new design or risk losing engagement.
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KFC has high stakes in March Madness Final Four
March 30, 2012
Many restaurants have been going all out with promotions since March Madness began, and for good reason — NCAA men's basketball engages their heavy user…
read nowDunkin' Donuts launches Hispanic marketing campaign
March 30, 2012
The longtime tagline for Dunkin' Donuts — "America Runs on Dunkin' — has been translated for the Hispanic market with the help of Accentmarketing, Dunkin's…
read nowSubway promotes breakfast menu with BOGO deal
March 30, 2012
Two years after taking its breakfast menu national, Subway is stepping up its morning daypart promotions with a buy-one-get-one-free deal throughout April.
read nowSeattle's Best Coffee franchisee hires Morgan Marketing & PR
March 29, 2012
Rick Gitchen, senior franchise partner at Seattle’s Best Coffee, has hired Morgan Marketing and Public Relations LLC, an Irvine, Calif.-based full-service…
read nowLivingSocial adds online option for takeout and delivery
March 29, 2012
LivingSocial has announced the national launch of Takeout & Delivery, a virtual "restaurant row" to help diners across the country order food for pickup or…
read nowTroy Aikman, Jerry Jones sign on as Dunkin' Donuts franchisees
March 29, 2012
Dunkin' Donuts has added some star power to its franchise base in Dallas, welcoming Dallas Cowboys Football Club Owner and General Manager Jerry Jones and Pro…
read nowHigh costs force San Francisco franchisees to abandon $5 footlongs
March 29, 2012
San Francisco area Subway franchisees have dropped the popular $5 footlong deal, citing the "higher cost of doing business" in the city.
read nowCaptain D's records weekly sales record
March 29, 2012
During the first quarter of 2012, Captain D's recorded an 8.5 percent same-store sales increase in company restaurants, and a 7.7 percent same-store sales…
read nowNY McDonald's restaurants launch grassroots nutrition initiative
March 29, 2012
McDonald's New York Tri-State area restaurants launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds…
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Cousins Subs undergoes a makeover for 40th anniversary
by Alicia Kelso — Editor, QSRWeb.com
New products, branding and menu boards are among recent initiatives.
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Wendy's names Procter & Gamble vet as new chief marketing officer
March 28, 2012
The Wendy's Company has announced the appointment of Craig S. Bahner, 47, as its chief marketing officer and a member of its executive leadership team…
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Subway named as a consumer favorite for 8th year
March 27, 2012
The 2012 Harris Poll EquiTrend (EQ) study has been released, recognizing brands across industries that are identified by consumers as superior.
read nowArby's joins Facebook loyalty program
March 27, 2012
Plink, a Facebook Credits-based loyalty program that rewards members for dining and making purchases at their favorite restaurants and stores, has announced a…
read nowMcDonald's Happy Meals to feature Blip Toys' Squinkies
March 27, 2012
Beginning March 30, Blip Toys' mini-collectable Squinkies will be the featured toy during a four-week release in the new McDonald's Happy Meals.
read nowJason Falls to keynote Foodservice Social Media Universe
March 26, 2012
Social media and marketing expert, Jason Falls is the keynote speaker at this year’s Foodservice Social Media Universe (#FSMU) conference at the Swissotel in…
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Social media: A necessary evil?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…
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