Marketing News & Media
Bojangles' sponsoring NASCAR Sprint Cup race
March 16, 2012
Bojangles' has signed on to be the title sponsor of South Carolina's only NASCAR Sprint Cup Series race, the Bojangles' Southern 500 at Darlington Raceway. The…
read nowKFC brings 'So Good' tagline to India
March 16, 2012
KFC introduced its "So Good" global tagline in the spring of 2010. It was the company's fifth marketing shift in a short time, but it seems to be sticking…
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Burger King beginning to see turnaround effects
by Alicia Kelso — Editor, QSRWeb.com
December was a strong month for the chain, buoyed by the launch of soft serve ice cream, new french fries and the BK Crown Program geared toward kids.
read nowPopeyes celebrates 40th anniversary with Bonafide deal
March 15, 2012
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., invites guests to help celebrate its 40th anniversary with a special deal of eight pieces of its…
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Arby's celebrates St. Patrick's Day as 'O'rb's,' offers Reuben BOGO
March 14, 2012
Arby's is going all out for St. Patrick's Day, temporarily changing its name to "O'rb's" in its online channels, and offering two classic Reuben sandwiches for…
read nowKFC's Chicken Pot Pie photo contest rewards nostalgia
March 14, 2012
KFC has introduced a "Bring Back a Classic" photo contest in celebration of its classic menu item, the Chunky Chicken Pot Pie.
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Krispy Kreme gets creative with new egg-shaped doughnuts
March 14, 2012
Krispy Kreme has rolled out two new egg-shaped treats to celebrate the Blu-ray and DVD release of Universal Pictures' Easter-themed family comedy HOP, from the…
read nowMcDonald's one of the top Hispanic advertisers of 2011
March 13, 2012
Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to new data released by Kantar Media, a…
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Restaurants sign up for new cause-based mobile app
March 13, 2012
A handful of restaurants have signed up for ValuedPatron Marketing Services LLC's new Eat-A-Bite, Give-A-Bit smartphone application that helps patrons and…
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Burger King hosting free fry giveaway for St. Patrick's Day
March 13, 2012
Burger King Corp. is celebrating St. Patrick's Day with free value-sized fries for guests March 17 and 18 at participating restaurants nationwide.
read nowKFC testing Chicken Littles
March 13, 2012
KFC is reportedly testing Chicken Littles sandwiches. The items include breaded chicken tenders with pickles and mayo served on a sweet bun.
read nowDunkin' Donuts introduces St. Patrick's Day offerings
March 12, 2012
Just in time for St. Patrick's Day, Dunkin' Donuts has rolled out a new Lucky Mint Donut and Green Shamrock Donut. The Lucky Mint is a glazed chocolate cake…
read nowGood Times raises $42K for diabetes research
March 12, 2012
Colorado-based Good Times Restaurants Inc. has just completed its fifth year of fundraising efforts for the Juvenile Diabetes Reserach Foundation (JDRF), which…
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McDonald's franchisee's deployment puts nutritional kiosks in spotlight
by Alicia Kelso — Editor, QSRWeb.com
Impending menu labeling laws cause some operators to consider in-store technology.
read nowMcDonald's perception rises among parents
March 9, 2012
McDonald's just matched its best perception numbers with parents since the beginning of 2008, according to YouGov BrandIndex.
read nowGood Times plans new social media strategy
March 9, 2012
Colorado-based Good Times Restaurants Inc. has selected Room 214 as its social media agency to develop a social media and digital platform for the company.
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The benefits of in-store digital menu boards
At the Digital Signage Expo in Las Vegas, quick service restaurant operators and digital signage proponents held a panel discussion about the deployment…
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Popeyes to accelerate unit reimaging
by Alicia Kelso — Editor, QSRWeb.com
Company adds leadership development to strategic plan.
read nowMcDonald's to debut 'Extra Value Meal' this month
March 8, 2012
By the end of March, McDonald's will have an "Extra Value Menu" in place, featuring popular items such as a 20-piece chicken McNuggets, double cheeseburgers…
read nowNew mobile app provides B2C communication without clutter
March 8, 2012
Red E App, a new mobile application platform, launched its beta program for businesses this week.
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