Taco Bell's biggest product launch ever includes huge marketing push

March 8, 2012

Taco Bell fans around the country burned the midnight oil today in anticipation of the chain's Doritos Locos Tacos debut. The company is calling the new taco …

Burger King's Crown Program leads to new name for NY penguin

March 7, 2012

Burger King's BK Crown Program's promotion with the Wildlife Conservation Society (WCS), launched at the end of January, has led to a new name for a male…

British responding favorably to Krispy Kreme Doughnuts

March 7, 2012

Krispy Kreme Doughnuts is making quite a splash in the UK, turning in a 26 percent jump in revenues this year.

Ronald McDonald House Charities awards $2.3M in grants

March 7, 2012

The global offices of Ronald McDonald House Charities, a philanthropic arm of McDonald's Corp., recently awarded nine grants totaling $2.3 million to…

Bojangles' celebrates new Alabama location

March 7, 2012

New Generation Foods LLC celebrated the opening of Huntsville, Ala.'s new Bojangles' unit, located on North Memorial Parkway, with a $25 gift card giveaway…

El Pollo Loco names new ad agency

March 7, 2012

El Pollo Loco Inc. has selected Sausalito, Calif.-based Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record.

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their…

NRA, LivingSocial form marketing-best-practices partnership

March 6, 2012

The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform…

Dunkin' Brands signs marketing deal with LeBron James for China expansion

March 6, 2012

As Dunkin' Brands plans to expand its Dunkin' Donuts and Baskin-Robbins' footprints in China by 100 stores in the next few years, the company is betting on NBA…

Cousins Subs rolls out new menu boards

March 6, 2012

Wisconsin-based Cousins Subs has rolled out nearly 170 new indoor and outdoor menu boards to help establish consistency across the system and increase margins.

Restaurant chains join Healthy Dining's new School Wellness program

March 6, 2012

Healthy Dining has announced the rollout of a research-based initiative, the "Healthy Dining School Wellness Rewards Program," designed to contribute to the…

Culver's introduces Catch of the Day Facebook promotion

March 6, 2012

Culver's restaurants have launched the new "Catch of the Day" instant win promotion on Facebook to celebrate the chain's North Atlantic Cod Filet.

Scala introduces cloud-based analytics for QSRs

March 6, 2012

Scala Inc. has unveiled its new Scala Advanced Analytics, a cloud computing-based predictive analytics application for quick-service restaurants. The…

White Castle, Wal-Mart taps into spring break crowd

March 6, 2012

White Castle is teaming up with Wal-Mart to bring its original Slider to Panama City Beach, Fla., during spring break. The Wal-Mart Supercenter in Panama City…

Subway TV & Radio digital signage program expanding systemwide

by Alicia Kelso — Editor, QSRWeb.com

The programming highlights core menu items, in-store promotions and music for customers in the queue.

Yogurtland rolls out three limited edition flavors

March 5, 2012

Yogurtland has added three new limited edition flavors for March and April 2012.

El Pollo Loco debuts two new chicken burritos

March 5, 2012

El Pollo Loco has expanded its grilled chicken burrito line-up with the addition of the Roja Wet and Chicken Avocado burritos.

QSRs test 24-hour advertising measurement service

March 5, 2012

Phoenix Marketing International has introduced the AdPi (Advertising Performance Indicator) Express scorecard, which delivers key strategic and communication…

McDonald's Happy Meal focus of new marketing campaign

March 5, 2012

McDonald's USA will introduce a new, national Happy Meal campaign this week, including TV ads promoting nutrition and active lifestyles. The campaign…

Arby's menu items get Eat This, Not That! approval

March 5, 2012

Arby's has announced an agreement with Eat This, Not That! — the Men's Health magazine book franchise — to license "Eat This" approved menu items via Rodale…