Commentary: Creating compelling content across digital marketing channels

Follow basic guidelines to get started and then, with time, you'll learn what timing, frequency and content works best for your customers in each channel.

El Pollo Loco names new head of marketing

October 26, 2011

El Pollo Loco Inc. has appointed Ed Valle as its new chief marketing officer.

Is your brand bigger than you?

by Lori Walderich — CMO, Top That! Pizza

It's a question restaurateurs should be asking themselves following the death of Steve Jobs, whose name and persona will be forever inseparable from the Apple…

Millennials' brand preferences shift due to household structures

by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc

While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds…

Jersey Mike's debuts in Louisiana

October 25, 2011

Jersey Mike's Subs opens in its 30th market today with its debut in Louisiana.

Restaurants ready for Halloween weekend

by Alicia Kelso — Editor, QSRWeb.com

One in five Americans expected to order takeout or delivery; QSRs showcase themed LTOs.

NRA recaps recent victories at FCES 2011

by James Bickers

Nutrition, menu labeling, marketing to kids are areas in which the foodservice industry has gained ground.

Ignite launches web-based local marketing solution

October 24, 2011

Ignite Local Marketing today launched the Ignite Engine, a Web-based toolkit that educates and empowers store managers of quick-service and fast casual…

El Pollo Loco brings back chicken carnitas

October 23, 2011

Because of popular demand, El Pollo Loco has reintroduced its Chicken Carnitas and Chicken Tamales.

The McRib returns to McDonald's menus

October 23, 2011

The fan-favorite McRib is back beginning today for a limited time in all participating McDonald's restaurants.

BK launches Chef's Choice Burger

October 23, 2011

Burger King today introduced its new BK Chef's Choice burger nationwide. The 5.5-ounce, flame-grilled burger features 100-percent ground chuck and is topped…

Popeyes' crawfish is back for a limited time

October 23, 2011

Popeyes is bringing back its Louisiana-inspired Annual Crawfish Festival for the third year. To celebrate, Popeyes' menus will feature a variety of Crawfish…

Dunkin' Donuts brings back spooktacular offerings

October 19, 2011

As Halloween approaches, Dunkin' Donuts has brewed up a bewitching selection of treats to help guests celebrate the season.

LivingSocial taps more expensive restaurant deals

October 17, 2011

Online deals site LivingSocial is launching a new service called LivingSocial Gourmet, aimed at foodies. According to Foxnews, the invitation-only service…

Arby's 'Good Mood Food' named one of the worst ads

October 17, 2011

Arby's new marketing campaign, featuring the "Good Mood Food" original song, was named one of the worst ads in America by Consumerist.com.

Perka unveils cardless loyalty iPod platform

October 17, 2011

Perka has unveiled a new cardless loyalty marketing platform that runs on an iPod, enabling small businesses to connect with customers via their mobile phones…

Yogurtland goes pink for partnership with Avon Foundation

October 17, 2011

Yogurtland has announced a partnership with the Avon Foundation for Women to support breast cancer awareness. The brand will support the partnership with a…

Popeyes' brand refresh featured in graphic design exhibit

October 17, 2011

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., will be featured as one of the 15 most relevant and successful brand refreshes in the past few…

KFC adds bacon to Famous Bowls

October 17, 2011

KFC has added a new layer to its Famous Bowls: smoky bacon.

McTV: McDonald's rolling out digital in-store channel

October 16, 2011

McDonald's Channel, a digital television network featuring original, local content for in-store customers, is set to roll out at McDonald's units in California.