Marketing News & Media
Taco Bell names new CMO
October 13, 2011
Yum! Brands has named a new chief marketing and innovation officer for its biggest brand, Taco Bell, shortly after offering some turnaround plans for the chain.
read nowDunkin' Brands honors America's 'Super-Soldiers'
October 12, 2011
Dunkin' Donuts and Baskin-Robbins have named Alfonso S. of Walker Valley, N.Y. as the grand prize winning Super-Soldier in a contest inspired by Marvel…
read nowTaco Cabana establishes initiative to support military families
October 12, 2011
Taco Cabana has established an initiative focused on honoring members of the military and their families. As part of the new campaign, all Taco Cabana…
read nowWhite Castle inducts Cravers into Hall of Fame
October 12, 2011
On Oct. 20, White Castle is inducting 12 dedicated Cravers from six states into its Cravers Hall of Fame. Hundreds of applications were submitted for the…
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Study: QSR Hispanic advertising up in 2010
by Alicia Kelso — Editor, QSRWeb.com
The Association of Hispanic Advertising Agencies study found that the percent of ad-spend allocated to Hispanic markets is an important determinant of a…
read nowNPD Group: Breakfast daypart marketing opportunities abound
October 11, 2011
An increasing amount of concepts are trying their hand at breakfast, and for good reason. According to a recent study by marketing research firm The NPD Group…
read nowFarmer Boys celebrating 30th anniversary
October 11, 2011
California-based Farmer Boys will mark its 30th anniversary Oct. 15.
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Whataburger's new campaign shows customer perspective
by Alicia Kelso — Editor, QSRWeb.com
Chain's first new marketing message in nine years coincides with launch of All-Time Favorites menu.
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The Net Promotor Motor
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…
read nowCarl's Jr. marks Texas milestone
October 10, 2011
Carl's Jr. will open its 50th restaurant in Texas this week and is celebrating with a series of free burger events.
read nowJack in the Box launches holiday-themed shakes
October 10, 2011
Jack in the Box has brought back two of its popular shakes in time for the holidays. The Egg Nog and Pumpkin Pie Shakes will be available for a limited time…
read nowKrispy (S)Kreme ready for Halloween
October 10, 2011
Krispy Kreme has brought back three Halloween–themed doughnuts and a pumpkin spiced fall favorite.
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How Domino's, Shake Shake used 'quality' to galvanize brands
by Melissa Abbott — Director, Culinary Insights, The Hartman Group, Inc
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front. Menus are handwritten and…
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Social media Part 3: Make it stick with a 3M approach
by Lori Walderich — CMO, Top That! Pizza
In this series to date, I've covered the consumer side of social media — who's using it and how. In this final installment, I'm going to turn the tables and…
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Burger King rolls out BK Toppers line
October 9, 2011
Burger King Corp. has introduced a new line of fire-grilled burgers with a variety of toppings. The BK Toppers line features the Deluxe, Mushroom Swiss and…
read nowWhataburger launches All-Time Favorites menu
October 9, 2011
Whataburger has launched its All-Time Favorites menu, featuring the Whataburger Patty Melt, the Chop House Cheddar Burger, the Honey BBQ Chicken Strip Sandwich…
read nowDel Taco, Real Steel team up for 2-D barcode promotion
October 9, 2011
Del Taco and Real Steel, the newly released film starring Hugh Jackman, have teamed up for a promotion that includes limited edition "Macho" sized movie-themed…
read nowKFC Canada spices up Zinger sandwich
October 6, 2011
KFC Canada is offering more zing on its premium Zinger chicken sandwiches, which now feature KFC's 2Hot4U spicy mayonnaise.
read nowPretzelmaker marking 20th anniversary with free bites
October 6, 2011
Pretzelmaker will mark its 20th anniversary by hosting a Birthday Bites celebration at participating stores across the country.
read nowWilson pitches return of Taco Bell's XXL Chalupa
October 6, 2011
Taco Bell has brought back its XXL Chalupa, offering consumers twice the seasoned beef as the Chalupa Supreme. The limited-time item includes nacho cheese…
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